Featured Posts
How a New Orleans Retail Store Found a Smarter Way to Offer Discounts
For retail businesses, offering discounts on products and services as a way to generate business and attract new customers is by no means a new idea. Whether it’s a coupon in … [Read More...]
Celebrate and Contemplate Growth during Small Business Week
Happy National Small Business Week! Fifty years ago, President John F. Kennedy signed a proclamation declaring the first National Small Business Week. Every year since then, the … [Read More...]
[VIDEO] Twitter for Small Business
So you’re ready to get started on Twitter. However daunting it may seem—there’s nothing to be afraid of. Once you get yourself familiar with the territory, you’ll be on … [Read More...]
Is It Harder to Run a Small Business Today Than Five Years Ago? [Speakeasy Podcast #44]
What's in this episode? 22 minutes of marketing awesomeness. 1. This week's topic: Is It Harder to Run a Small Business Today Than Five Years Ago? In our latest survey of … [Read More...]
6 Tips for Writing Sensational Mobile-Friendly Subject Lines
You've crafted your Pulitzer-worthy email, it's mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet. Before you click "send," make sure your … [Read More...]
Latest Entries
How a New Orleans Retail Store Found a Smarter Way to Offer Discounts
June 18, 2013 By Ryan Pinkham Leave a Comment
For retail businesses, offering discounts on products and services as a way to generate business and attract new customers is by no means a new idea. Whether it’s a coupon in your local paper, an annual sale at your store, or a special offer for your most loyal customers, discounts have been a … [Read More]
Celebrate and Contemplate Growth during Small Business Week
June 18, 2013 By Susan Solovic Leave a Comment
Happy National Small Business Week! Fifty years ago, President John F. Kennedy signed a proclamation declaring the first National Small Business Week. Every year since then, the sitting President has continued this tradition. For all of us entrepreneurs out there, this is a very special week. … [Read More]
[VIDEO] Twitter for Small Business
June 17, 2013 By Azure Collier Leave a Comment
So you’re ready to get started on Twitter. However daunting it may seem—there’s nothing to be afraid of. Once you get yourself familiar with the territory, you’ll be on your way to making a big impact on Twitter. Last month, we asked more 1,100 small businesses which social network … [Read More]
Is It Harder to Run a Small Business Today Than Five Years Ago? [Speakeasy Podcast #44]
June 17, 2013 By Dave Charest Leave a Comment
What's in this episode? 22 minutes of marketing awesomeness. 1. This week's topic: Is It Harder to Run a Small Business Today Than Five Years Ago? In our latest survey of the Constant Contact Small Biz Council we asked 917 small business participants to help us understand the challenges of … [Read More]
6 Tips for Writing Sensational Mobile-Friendly Subject Lines
June 16, 2013 By Leanne Kennis 1 Comment
You've crafted your Pulitzer-worthy email, it's mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet. Before you click "send," make sure your subject line is up to snuff because as good as your email is, it may never get opened without a great subject line. … [Read More]
How to Use Hashtags in Your Social Media Marketing
June 15, 2013 By Danielle Cormier Leave a Comment
You may have heard the news that Facebook is now allowing the use of hashtags on their site. But what exactly does that mean? More importantly, what is a hashtag!? Let’s start at the beginning. What is a hashtag? A hashtag consists of words or phrases (with no spaces), preceded by a # sign … [Read More]
Using Social Media Management Tools to Save Time
June 15, 2013 By Kristen Curtiss Leave a Comment
Ever wonder how businesses continue to post on social media channels throughout the night and on the weekends? More than likely, these businesses are using a third-party social media tool that allows them to schedule their posts ahead of time on many different channels. Small business and … [Read More]
It’s Official: Hashtags Have Arrived on Facebook … And Other Hot Topics
June 14, 2013 By Ryan Pinkham Leave a Comment
If you’re a social media user who still doesn’t know what a hashtag is, it’s time for you to learn something new. What is a hashtag? A hashtag consists of words or phrases (with no spaces), preceded by a # sign (i.e. #SBW13 or #StanleyCup) that is used to tie various social media posts … [Read More]
Mobile Search: How New Customers Find You
June 14, 2013 By Leanne Kennis 1 Comment
From the moment we wake up in the morning to the moment our heads hit the pillow, we are posting, "Liking," purchasing, and searching from our mobile devices. Take for example the following statistic: 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013). And … [Read More]
4 Ways to Segment Your List to Get the Right Message to the Right Audience
June 13, 2013 By Azure Collier 1 Comment
If you’ve been using email marketing for a while, you might have come across the term segmentation. It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics or their preferences on products or services. But why should you … [Read More]