Featured Posts
How Do I Turn Facebook Fans into Paying Customers?
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted … [Read More...]
Google+ Gets a Major Redesign … And Other Hot Topics
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not … [Read More...]
More than Half of Small Businesses are Going Mobile…Are You?
As mentioned in a recent Fresh Insights post, new survey data from Constant Contact shows that the mobile train has officially left the station. Two-thirds of small businesses … [Read More...]
Is it Time to Rethink Your Email Marketing?
Over the last few years, people have started to think differently about the ways in which they access information online. With the majority of Americans now using smartphones … [Read More...]
When Outlines Behave Like Cats: How to Keep an Outline from Going on a Tangent
Good doggie. Nice doggie. Yes, dogs will often do what you say The cat on the other hand, has a mind of its own. Your outlines are often like cats. You try to rein them in, … [Read More...]
Latest Entries
How Do I Turn Facebook Fans into Paying Customers?
May 18, 2013 By Ryan Pinkham Leave a Comment
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years … [Read More]
Google+ Gets a Major Redesign … And Other Hot Topics
May 17, 2013 By Ryan Pinkham Leave a Comment
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not something good does come out of it. This week, it’s Google+ that’s getting a new look. With 40 new features coming … [Read More]
More than Half of Small Businesses are Going Mobile…Are You?
May 17, 2013 By Julie Murphy Leave a Comment
As mentioned in a recent Fresh Insights post, new survey data from Constant Contact shows that the mobile train has officially left the station. Two-thirds of small businesses are on board, proving that mobile marketing is no longer the sole domain of major brands like Subway, Google, and Target. … [Read More]
Is it Time to Rethink Your Email Marketing?
May 16, 2013 By Ryan Pinkham Leave a Comment
Over the last few years, people have started to think differently about the ways in which they access information online. With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark … [Read More]
When Outlines Behave Like Cats: How to Keep an Outline from Going on a Tangent
May 16, 2013 By Sean D'Souza Leave a Comment
Good doggie. Nice doggie. Yes, dogs will often do what you say The cat on the other hand, has a mind of its own. Your outlines are often like cats. You try to rein them in, but they just meow, snarl, and go their own way. And it will drive you crazy. But you can make an outline go woof … [Read More]
[Free Event] The Digital Marketing Toolkit for Small Businesses
May 15, 2013 By Stephen Russell 1 Comment
For the typical small business owner, digital marketing presents a bewildering array of options. Choosing the right tools to reach your goals is essential. That’s why, next week, we’re excited to join a panel of small business thought leaders in New York City for a special small business … [Read More]
10 Things to Know About Social Media Marketing
May 15, 2013 By Tamsin Fox-Davies 1 Comment
Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know. Here are my 10 things: 1. Social media is … [Read More]
Why Mobile Should Simplify Your Email Marketing Not Complicate It
May 14, 2013 By Ryan Pinkham Leave a Comment
Over the last few weeks, we’ve been talking a lot about mobile-friendly emails. From simple strategies that will help you create mobile-friendly emails, to data that supports why mobile needs to a part of your email marketing — we’ve been focused on helping you make the switch to … [Read More]
How to Come Up with Ideas for Great Content [Speakeasy Podcast #40]
May 13, 2013 By Dave Charest Leave a Comment
What's in this episode? 14 minutes of marketing awesomeness. 1. This week's topic: How to Come Up with Ideas for Great Content Whether it's content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is … [Read More]
[Video] Designing the Perfect Deal for Your Business
May 13, 2013 By Azure Collier Leave a Comment
If you’ve been considering running a local deal you’re probably wondering about what you should and shouldn’t do when it comes to getting your deal out the door. After all, you’ve probably heard some of the stories. On one hand, there’s the small business owner who manages … [Read More]