Featured Posts
How to Make a Big Ask Even if You’re a Small Nonprofit
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still … [Read More...]
Three Tips to Help Your Sales Soar
No matter what type of business you’re in, you’re in the business of selling. And many small business owners admittedly don’t like sales. They are passionate about their … [Read More...]
Google I/O 2013: Our Thoughts [Speakeasy #41 - Hangout Edition]
What's in this episode? 20 minutes of marketing awesomeness. 1. This week's topic: Google I/O Developer Conference 2013 Google I/O is an annual developer-focused … [Read More...]
[VIDEO] Learn How to Grow Your Business with Email and Social Media
Small businesses have a lot of choices when it comes to digital marketing tools they can use to engage customers and grow referrals. But what channels do you choose? Many … [Read More...]
Death of a Salesman: The Art of Selling Without Selling
As a small business owner, you've probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is … [Read More...]
Latest Entries
How to Make a Big Ask Even if You’re a Small Nonprofit
May 22, 2013 By Miranda Paquet Leave a Comment
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), … [Read More]
Three Tips to Help Your Sales Soar
May 21, 2013 By Susan Solovic 1 Comment
No matter what type of business you’re in, you’re in the business of selling. And many small business owners admittedly don’t like sales. They are passionate about their product or service, but when it comes to closing deals, they fall short. Why? Often it’s the fear of rejection. But … [Read More]
Google I/O 2013: Our Thoughts [Speakeasy #41 - Hangout Edition]
May 20, 2013 By Dave Charest Leave a Comment
What's in this episode? 20 minutes of marketing awesomeness. 1. This week's topic: Google I/O Developer Conference 2013 Google I/O is an annual developer-focused conference featuring in-depth technical sessions focused on building web, mobile, and enterprise applications with Google and … [Read More]
[VIDEO] Learn How to Grow Your Business with Email and Social Media
May 20, 2013 By Azure Collier Leave a Comment
Small businesses have a lot of choices when it comes to digital marketing tools they can use to engage customers and grow referrals. But what channels do you choose? Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing … [Read More]
Death of a Salesman: The Art of Selling Without Selling
May 19, 2013 By Kristen Curtiss Leave a Comment
As a small business owner, you've probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is that you can sell without actually selling. But how can this be? I’m going to focus on social media marketing for … [Read More]
How Do I Turn Facebook Fans into Paying Customers?
May 18, 2013 By Ryan Pinkham Leave a Comment
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years … [Read More]
Google+ Gets a Major Redesign … And Other Hot Topics
May 17, 2013 By Ryan Pinkham Leave a Comment
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not something good does come out of it. This week, it’s Google+ that’s getting a new look. With 40 new features coming … [Read More]
More than Half of Small Businesses are Going Mobile…Are You?
May 17, 2013 By Julie Murphy 1 Comment
As mentioned in a recent Fresh Insights post, new survey data from Constant Contact shows that the mobile train has officially left the station. Two-thirds of small businesses are on board, proving that mobile marketing is no longer the sole domain of major brands like Subway, Google, and Target. … [Read More]
Is it Time to Rethink Your Email Marketing?
May 16, 2013 By Ryan Pinkham Leave a Comment
Over the last few years, people have started to think differently about the ways in which they access information online. With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark … [Read More]
When Outlines Behave Like Cats: How to Keep an Outline from Going on a Tangent
May 16, 2013 By Sean D'Souza Leave a Comment
Good doggie. Nice doggie. Yes, dogs will often do what you say The cat on the other hand, has a mind of its own. Your outlines are often like cats. You try to rein them in, but they just meow, snarl, and go their own way. And it will drive you crazy. But you can make an outline go woof … [Read More]