Featured Posts
B2B Email Marketers Are Serious About Relevant Content … And Other Hot Topics
What are you doing to improve your email marketing in 2013? That was the question presented to more than 400 B2B marketers in a recent study from BtoB Magazine. For nearly half … [Read More...]
Two Things You Must Do Before You Use Social Media to Sell Products
It’s no secret that you started using social media for your business because you want to sell more products. Except, as you may have found, you can’t just create a Facebook … [Read More...]
How to Make the Change to a Mobile-Friendly Email
We all know that change can be difficult. It's true in life and it’s certainly true when it comes to marketing your business or organization. You find something that works, … [Read More...]
How to Make a Big Ask Even if You’re a Small Nonprofit
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still … [Read More...]
Three Tips to Help Your Sales Soar
No matter what type of business you’re in, you’re in the business of selling. And many small business owners admittedly don’t like sales. They are passionate about their … [Read More...]
Latest Entries
B2B Email Marketers Are Serious About Relevant Content … And Other Hot Topics
May 24, 2013 By Ryan Pinkham Leave a Comment
What are you doing to improve your email marketing in 2013? That was the question presented to more than 400 B2B marketers in a recent study from BtoB Magazine. For nearly half of respondents, finding a way to deliver the right content to the right audience is a top priority. Plus, did you … [Read More]
Two Things You Must Do Before You Use Social Media to Sell Products
May 24, 2013 By Dave Charest Leave a Comment
It’s no secret that you started using social media for your business because you want to sell more products. Except, as you may have found, you can’t just create a Facebook Page and start posting links to your products and expect people to buy them. This is because just pushing your products … [Read More]
How to Make the Change to a Mobile-Friendly Email
May 23, 2013 By Ryan Pinkham Leave a Comment
We all know that change can be difficult. It's true in life and it’s certainly true when it comes to marketing your business or organization. You find something that works, you invest time, energy, and resources into improving it, and then one day someone tells you stop and rethink … [Read More]
How to Make a Big Ask Even if You’re a Small Nonprofit
May 22, 2013 By Miranda Paquet Leave a Comment
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), … [Read More]
Three Tips to Help Your Sales Soar
May 21, 2013 By Susan Solovic 3 Comments
No matter what type of business you’re in, you’re in the business of selling. And many small business owners admittedly don’t like sales. They are passionate about their product or service, but when it comes to closing deals, they fall short. Why? Often it’s the fear of rejection. But … [Read More]
Google I/O 2013: Our Thoughts [Speakeasy #41 - Hangout Edition]
May 20, 2013 By Dave Charest Leave a Comment
What's in this episode? 20 minutes of marketing awesomeness. 1. This week's topic: Google I/O Developer Conference 2013 Google I/O is an annual developer-focused conference featuring in-depth technical sessions focused on building web, mobile, and enterprise applications with Google and … [Read More]
[VIDEO] Learn How to Grow Your Business with Email and Social Media
May 20, 2013 By Azure Collier Leave a Comment
Small businesses have a lot of choices when it comes to digital marketing tools they can use to engage customers and grow referrals. But what channels do you choose? Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing … [Read More]
Death of a Salesman: The Art of Selling Without Selling
May 19, 2013 By Kristen Curtiss 1 Comment
As a small business owner, you've probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is that you can sell without actually selling. But how can this be? I’m going to focus on social media marketing for … [Read More]
How Do I Turn Facebook Fans into Paying Customers?
May 18, 2013 By Ryan Pinkham 1 Comment
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years … [Read More]
Google+ Gets a Major Redesign … And Other Hot Topics
May 17, 2013 By Ryan Pinkham Leave a Comment
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not something good does come out of it. This week, it’s Google+ that’s getting a new look. With 40 new features coming … [Read More]