Featured Posts

How a New Orleans Retail Store Found a Smarter Way to Offer Discounts

For retail businesses, offering discounts on products and services as a way to generate business and attract new customers is by no means a new idea. Whether it’s a coupon in … [Read More...]

Zuka

Celebrate and Contemplate Growth during Small Business Week

Happy National Small Business Week! Fifty years ago, President John F. Kennedy signed a proclamation declaring the first National Small Business Week. Every year since then, the … [Read More...]

Small Business Growth Featured

[VIDEO] Twitter for Small Business

So you’re ready to get started on Twitter. However daunting it may seem—there’s nothing to be afraid of. Once you get yourself familiar with the territory, you’ll be on … [Read More...]

twittefeat

Is It Harder to Run a Small Business Today Than Five Years Ago? [Speakeasy Podcast #44]

What's in this episode? 22 minutes of marketing awesomeness. 1. This week's topic: Is It Harder to Run a Small Business Today Than Five Years Ago? In our latest survey of … [Read More...]

Speakeasy 2013_2-feat

6 Tips for Writing Sensational Mobile-Friendly Subject Lines

You've crafted your Pulitzer-worthy email, it's mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet. Before you click "send," make sure your … [Read More...]

Mobile-friendly Subject Lines

Latest Entries

How a New Orleans Retail Store Found a Smarter Way to Offer Discounts

For retail businesses, offering discounts on products and services as a way to generate business and attract new customers is by no means a new idea. Whether it’s a coupon in your local paper, an annual sale at your store, or a special offer for your most loyal customers, discounts have been a … [Read More]

Celebrate and Contemplate Growth during Small Business Week

Happy National Small Business Week! Fifty years ago, President John F. Kennedy signed a proclamation declaring the first National Small Business Week. Every year since then, the sitting President has continued this tradition. For all of us entrepreneurs out there, this is a very special week. … [Read More]

[VIDEO] Twitter for Small Business

So you’re ready to get started on Twitter. However daunting it may seem—there’s nothing to be afraid of. Once you get yourself familiar with the territory, you’ll be on your way to making a big impact on Twitter. Last month, we asked more 1,100 small businesses which social network … [Read More]

Is It Harder to Run a Small Business Today Than Five Years Ago? [Speakeasy Podcast #44]

What's in this episode? 22 minutes of marketing awesomeness. 1. This week's topic: Is It Harder to Run a Small Business Today Than Five Years Ago? In our latest survey of the Constant Contact Small Biz Council we asked 917 small business participants to help us understand the challenges of … [Read More]

6 Tips for Writing Sensational Mobile-Friendly Subject Lines

You've crafted your Pulitzer-worthy email, it's mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet. Before you click "send," make sure your subject line is up to snuff because as good as your email is, it may never get opened without a great subject line. … [Read More]

How to Use Hashtags in Your Social Media Marketing

You may have heard the news that Facebook is now allowing the use of hashtags on their site. But what exactly does that mean? More importantly, what is a hashtag!? Let’s start at the beginning. What is a hashtag? A hashtag consists of words or phrases (with no spaces), preceded by a # sign … [Read More]

Using Social Media Management Tools to Save Time

Ever wonder how businesses continue to post on social media channels throughout the night and on the weekends? More than likely, these businesses are using a third-party social media tool that allows them to schedule their posts ahead of time on many different channels. Small business and … [Read More]

It’s Official: Hashtags Have Arrived on Facebook … And Other Hot Topics

If you’re a social media user who still doesn’t know what a hashtag is, it’s time for you to learn something new. What is a hashtag? A hashtag consists of words or phrases (with no spaces), preceded by a # sign (i.e. #SBW13 or #StanleyCup) that is used to tie various social media posts … [Read More]

Mobile Search: How New Customers Find You

From the moment we wake up in the morning to the moment our heads hit the pillow, we are posting, "Liking," purchasing, and searching from our mobile devices. Take for example the following statistic: 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013). And … [Read More]

4 Ways to Segment Your List to Get the Right Message to the Right Audience

If you’ve been using email marketing for a while, you might have come across the term segmentation. It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics or their preferences on products or services. But why should you … [Read More]