Why Are Hashtags So Darn Important?

Hashtags are everywhere. You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers. It’s not a surprise that one of the questions I hear all the time, when presenting…

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The Value of Donor and Fundraiser Onboarding Series

“You never have a second chance to make a first impression.” It’s a pretty well-worn saying at this point, but it’s true nonetheless. It’s true for business, it’s true for personal relationships, and it’s even true for nonprofits. As a…

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[Video] How to Build a Responsive Email List

A healthy email list is a responsive email list. The best way to build a healthy list is to make sure you’re always asking permission before adding someone to your list. Getting proper permission from your contacts will ensure you avoid spam complaints,…

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