You’re sitting in front of your computer, hands ready to go on the keyboard, and then you freeze.
You know you need to write something to engage your readers, whether it’s on your website, your blog, or a post on your Facebook Page but you have absolutely no idea where to begin.
It’s okay. We all have those moments.
So where can you go for inspiration? Here are 20 ideas to get you started!
Do you already have some valuable information on your website? Share that information in an email or link to it from your Facebook Page.
2. Marketing materials
Sift through flyers, brochures, sales sheets, or newsletters for bite-sized pieces of information. Curate some of this content and put it to work in your next campaign.
3. New product literature
If you’re getting ready to launch a new product, talk about the problems the product will help your customers solve.
4. Press releases
What “big news” has your company released to the media recently? Spread the word through your own marketing outlets. But don’t just copy and paste, be sure to make the news conversational in tone, as if you’re talking to your customer directly.
5. Industry news
Are there things going on in your industry that affect your business and what you have to offer? If there’s anything of particular interest let your customers know about your point of view.
6. Competitor news
You should always keep tabs on your competitor. See what type of things they’re offering and let your customers know how you’re doing it better, faster, or smarter.
7. Community happenings
Being involved with the community is huge for small businesses. Keep an eye out for what events might be happening in the community and get involved. Showing support for events and other happenings in your local community is a great way to build relationships with your target audience and can provide some valuable content for your next campaign.
8. National news
It’s a big world out there. What’s happening and how does it impact your business? I’m sure your customers would appreciate your take on what’s current and show that you’re “in touch” with what’s going on in the world outside your four walls.
9. Trade publications
Your customers might not have access to all of the trade publications you read. So if you find something interesting—share it.
So much information changes hands at tradeshows. Let your customers know what you’ve learned and what information they can use to make more informed purchasing decisions. They’ll appreciate the input from a business they trust.
11. Survey results
Running a survey campaign is a great way to collect feedback from the people who matter most to your business. Ask them what information they want to receive. Then you can give them the content, events, or services they want.
12. Letter from the owner/president
When people think about buying products or services, they want to know “who’s behind the curtain.” Who is the owner or president of the business and what do they believe in? Create a personal message showing them you care about your business and the loyalty of your customers. They want to hear from you.
13. Customer emails or testimonials
If you’ve ever received a customer letter or email patting you on the back for your great product or service—share it. And, if you haven’t, then ask for one—or two or three or four. Don’t be afraid to share this information. Word-of-mouth is still one of the best forms of advertising and sharing these testimonials is like virtual word-of-mouth.
14. Employee interviews or profiles
Introduce your employees to your customers by profiling them in an email, on social media, or on your business’ blog. By shining a light on them your customers will feel like they “know” them, which goes a long way in creating positive relationships. It’s also a great way to boost employee morale by showing them you care.
15. Google Alerts & website reviews
People are talking about you. You just may not know it. Set up a Google Alert for your business, look around on Yelp and some of the other review sites, and see what people are saying. Pick out the positive things—which I’m sure there will be plenty—and share them with your customers.
16. Social media comments
Similarly, if you have a Twitter or Facebook Page, take a look around and see what people are saying about you there. You can even start a conversation by asking a question to solicit some feedback to include in your next campaign.
17. Internet research
What topics are of interest to you that you think might be of interest to your customers? It might not have to do anything with your industry, just some helpful “cool facts” you might want to pass along to spice things up.
18. Sale or special events
Running a sale or special event anytime soon? Don’t wait until the last minute to let people know about the big day. Instead, look for opportunities to share information about the event in the days and weeks leading up to it. You can also look for opportunities to share behind the scenes photos and updates from your staff as a way to get people excited.
19. Financials or annual report
Let’s face it, there aren’t too many people out there who like to read financials or annual reports, but there might be some tidbits of information—like how well your business is doing this quarter compared to the same time last quarter—that your customers might want to know about. They’ll feel good knowing they’re doing business with a “winner,” because if you’re a winner, so are they!
20. Humor or other “fun” information
Everyone loves to laugh. So if you can find a funny picture, video, story, or all of the above that will make your customers smile—why not? It’s a great way to connect with your audience and to make a positive impression on your next great customer. Just be sure to remain true to your brand.
So, there you have it. Surprised at how much of this information is right at your fingertips? Now you just need to take some time and finesse it into something that works for your campaign.
You can do it!
Where do you get content for your marketing campaigns? Let us know in the comments below.