How to Keep Your Audience Informed of Your Upcoming Events

The biggest challenge facing event organizers and meeting planners today is the ability to drive attendance to their events. How can you increase the awareness of your events, drive attendance, and do it at no additional cost? One way to do it is by taking advantage of some of the…

Use Unbounce to Enhance Your Marketing Campaigns

Businesses that have been doing email marketing for a while constantly look for new ways to get more results from their existing lists. We coach businesses to “test” and “refine” their strategies. As the inboxes get more crowded, relevance will be a key factor on how effective email campaigns will…

Bartering Can Give a Big Boost to a Small Business

Imagine getting one year of rent for free? “No way,” you say! Too good to be true? Well, it’s absolutely possible. My friend’s expanding staffing company needed more space, but in a down economy she was nervous about incurring the additional overhead. One of her clients had sold a division…

Fire Up Your Marketing with Mini Campaigns

Small business owners tell us they’re eager to find new cost-effective ways to engage their customers. The explosion of social media and other online marketing tools — combined with the growing popularity of Internet-connected mobile devices — means businesses have more ways to communicate with customers than ever before. If…

5 Reasons YouTube Is More Than a Video Hub

As a marketer, you may think YouTube is just a place for watching silly cat videos. On the contrary, it can be used as a tool to better connect with customers, members, and prospects. After all, according to Nielsen, almost half of all Americans (143.9 million people) viewed some video online in…