Has this ever happened to you? You go out for a nice dinner at a new restaurant you’ve been meaning to try, hungry and hopeful. After a 30-minute wait, the host seats you at a cramped table next to the kitchen door. When the server finally shows up, he seems distracted and bored. The food [...]
When Employees Talk, Customers Listen — And You May Not Like What They Hear!
July 19, 2011 By Leave a Comment
One of the biggest assets a small business can have is talented, loyal employees who understand the importance of customer service. As business owners, we place trust in our employees that they will represent our company well in all public interactions. But have you ever thought about what could happen when a customer overhears your [...]
What’s the Ideal Frequency for Your Nonprofit’s Email Newsletters?
July 18, 2011 By 1 Comment
Regularly sending an informative email newsletter to your supporters is an essential part of keeping them connected and deepening their connection to your organization. But the wrong frequency is a top reason why supporters will disconnect and unsubscribe from your mailing list. How frequently are other nonprofits emailing? According to the 2011 Nonprofit Communications Trends [...]
Google+ for Small Businesses: Our Quick Take
July 14, 2011 By 6 Comments
Over the last week or so, there has been a ton of chatter in the online marketing world about Google+, a new social network from Google. The user experience is similar to that of Facebook (a news feed based on status updates and shared content, recommended friends, etc.), but the idea here is to make [...]
Introducing the Social Media Quickstarter
July 7, 2011 By Leave a Comment
Here on the Constant Commentary blog, we talk about how to take advantage of social media marketing pretty regularly. In our Hints & Tips newsletter, we also share customer success stories and best practices that we think will help you be more successful. Now, we are excited to announce the launch of a free, dedicated [...]
Advisory Boards Offer More than Great Advice
July 5, 2011 By 4 Comments
There is one thing I know for sure about myself, and that’s that I don’t have all the answers to my business problems. So I have an advisory board for my business that’s comprised of people whose opinions I respect and admire. Each has helped me tremendously throughout the years. No matter how small or [...]