5 Ideas for an End-of-the-Year Event

Labor Day may be this weekend, and the temperatures outside may make you want to spend a day at the beach, but if you’re not planning for the end-of-the-year holidays yet, then there’s no time like the present to change…

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4 Ways to Find Success with a Business Partner

You read about them all the time: High-powered businesses forming partnerships with other corporate entities. But you don’t have to be a multi-national corporation to pair up with a partner. In fact, small businesses and organizations have the most to…

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Creating Links on LinkedIn

To most people, LinkedIn is simply “Facebook for Professionals.” That’s not entirely wrong; many professionals do use the site to connect and interact with each other, without the games and distractions of other networks. Businesses and organizations of all types…

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Why Are You Sharing Your Emails on Social Media?

You’ve heard it time and again: Email marketing and social media are not mutually exclusive. Each tool lets you engage with your audience wherever those people are. In addition, they each serve a different purpose: Email allows you to deepen your…

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Do Your Events Have a Mobile Strategy?

Use of smartphones and mobile devices has grown at a rapid pace over the past couple years. Just look around the next time you go to a mall, coffee shop, airport, or when you’re just walking down the street: Everyone,…

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Bad Customer Feedback: How Would You Respond?

The Houston Press reported on its website earlier this week about a restaurant in Houston that decided to eject a customer for posting a negative tweet while she was still in the establishment. Apparently, a manager was checking out Twitter from…

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My Best Advice for Building a Successful Business

Last week, I was on many of the major television networks talking about the state of the economy — particularly jobs. The July unemployment report had just been released, and it showed a slight decline in jobless claims, which signaled…

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