5 Ways to Make Your Email Marketing More Mobile

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How many of you have checked your email on a mobile device today? I will admit that I checked on my mobile phone as I woke up and while I was walking the dog before I came to work. Do I have a problem with mobile addiction? Perhaps, but I take comfort in knowing that [...]

Blog Posts: The Windows into Your Company’s Soul

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With businesses and organizations struggling to understand more hyped social media sites like Facebook, Twitter, and LinkedIn, blogs often get left behind, but they’re no less important. Blogs are a chance to communicate a company’s message, and to show a little more personality than a corporate Facebook Page or Twitter handle allows. Each blog post shows what makes [...]

How to Grow Your Email List Without Doing Anything New

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Every day, businesses and organizations send out hundreds of millions of emails to customers, clients, supporters, members, prospects, and friends. Many of these emails are sent from tools like Constant Contact. We all know how valuable these marketing messages are, and how important it is to have a good email list. The problem is, how [...]

In Bloom: Plants and an Marketing Program

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As the last of the leaves fall and temperatures in many parts of the country drop, we thought it would be nice to highlight a business that can make anywhere feel like the middle of summer. Maas Nursery has been in the Maas family since 1951, when Cristina Batz’s grandparents first founded the business. The nursery is [...]

Facebook: Where Conversati​ons Become Causes

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Every time you hear something about social media, there’s a good chance that the words ‘ongoing conversation’ will tumble out soon after. We generally think of a conversation as something that has a greeting and a goodbye — even if that parting is an awkward “Well, all right then.” But social media has created a [...]

Ready for a Tweet Chat? 5 Tips on How to Join the Conversation

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If you’re a Twitter user, you may have heard of or participated in a tweet chat. Tweet chats are live discussions that take place on Twitter about a pre-determined topic. Tweets related to the discussion are marked with a hashtag (a word or phrase preceded by the # sign; an example is#CTCTsocial, which we use to identify [...]

What I Want from Email Marketers This Holiday Season

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Now that Thanksgiving is in the rear-view mirror, it’s full-steam ahead on the holiday season. Whether you celebrate Christmas, Hanukkah, or something else (Festivus, anyone?), it’s likely you’re going to be buying and receiving lots of gifts over the course of the next month. You may even be buying a few today, given that it’s [...]

What Constant Contact Is Thankful For (Part Two)

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Thanksgiving gives us all a great opportunity to step back and say thanks for those things that really matter: friends, family, good health, and happiness. For me — at least in a professional capacity — what really matters is readers. So allow me to take a second to thank you for reading this blog, for [...]

What Constant Contact Is Thankful For (Part One)

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Tomorrow is Thanksgiving (here in the United States, anyway), and at Constant Contact we sure do have a lot to be thankful for. Speaking personally, I’m giving thanks for Twitter. Yes, Twitter. It’s the reason Ben & Jerry’s paid our Waltham office a visit back in August and gave us free ice cream, but more [...]

6 Ways to Make Your Small Business’ Holiday Event Fun and Affordable

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The annual holiday party is a great way to say thank you to your team and to set a positive tone for the coming year. In many respects, it has become a workplace tradition. But after several years of economic turmoil, many small business owners don’t have much left in the budget to host a [...]