Here at Constant Contact, we’re getting really excited about Thanksgiving. This holiday is a truly special one, because it’s not just about the pies, or the turkey, or the stuffing — it’s about taking a moment to step back from the rush to appreciate friends and family, and be grateful for what we have. With [...]
It’s a question almost as old as Facebook itself: Once people have “Liked” your Page, how do you keep them engaged? One way is by using the right kind of content — the kind that will elicit a response or get your fans to take action. Ready to engage some more on Facebook? Here are five [...]
For many people, Thanksgiving this week means turkey, family, and a much needed day off. It also means we’re just about a month away from Christmas, Hanukkah, and the end of the year. Chances are good you’ve already started receiving an increased number emails offering 20% off, free shipping, and other generic offers. You may even have [...]
Social media marketing takes a lot of work. It’s a constant cycle of creating content, engaging your customers, clients, members, and supporters, and finding creative ways to make your business or organization stand out in a sea of channels that all take a different tone. The one social media site that has a stable atmosphere is LinkedIn. [...]
There’s no doubt you’ve heard about the upcoming Small Business Saturday driven by American Express. Celebrating its second year, Small Business Saturday is now an annual tradition encouraging consumers to shop at local small businesses on the Saturday after Thanksgiving. While many small businesses will offer extended store hours and special discounts with the hope [...]
Small Business Saturday is fast approaching, and many businesses will be receiving the rush of holiday shoppers with open arms. As a small business, you need to separate yourself from the pack on a day when all of your competitors will be offering deal after deal trying to lure away your potential customers. How can [...]
The worldwide headquarters and distribution center of Cynthia Berman’s D-Lux 57 fashion aprons is the living room in her Los Angeles home. That means that she doesn’t have a whole lot of time for any kind of advertising, and she cuts her overhead costs as much as possible. Last March, email marketing was dropped from that list. “I hadn’t [...]
With changes in social media marketing happening on an almost-weekly basis, it can be a challenge for anyone to keep up. That’s why it’s heartening to learn that small businesses are becoming less intimidated by social media and are using it in greater numbers to reach, connect with, and engage their customers. According to Constant [...]
I get a lot of email and am not able to read or open every message, especially during the holiday season. And I think it’s a safe to say I am not alone. The emails I do open are ones that effectively catch my attention amid all the holiday clutter, and entice me. More email [...]