It’s seems like everyone is obsessed with how to get “Likes” for their Facebook Page these days.

Yes, “Likes” are important because when people “Like” your Page, they’re giving you a powerful form of permission. They’re saying they want to hear from you on Facebook.

This keeps your business or organization top of mind.

But “Likes” are only one piece of the puzzle.

What happens after the “Like?”

The truth is, what you do with those Facebook fans is what really matters. The more engaged your audience is, the more success you’ll find with getting comments, getting people sharing your content, and getting people to spread the word about who you are and what you stand for. (more…)