We don’t have to tell you that social media is great for connecting with current and potential customers, clients, and supporters. Many small businesses and organizations already know this. But unfortunately, many people think social media marketing is all about posting content and getting a few more people to “Like” your Page. The truth is, [...]
Recently I read a report that said nearly half of all small business owners say it’s the economy that’s preventing them from growing their businesses. Really? Come on folks, get over it. The economy is what it is and if you want to use it as an excuse, shame on you. Yes, the economy continues [...]
We here at Constant Contact have always done things a little differently because we’re focused on helping small businesses and nonprofit organizations be as successful as possible. That’s why, when we first released our Email Marketing product 13 years ago, we chose a pricing model that was based on the size of your contact list [...]
It’s a big day for us here at Constant Contact, and you’re looking at the reason why: We’ve relaunched our blog! Dave Charest, our senior content developer, and I (with a little help from Blaise Lucey, our content developer) want to tell you exactly what’s new, so please check out this video:
Goldleaf Framemakers of Santa Fe has been around for 24 years, but President Martin Horowitz explains that the process his business uses to hand-craft each frame dates back to the Renaissance. “We start everything from scratch here,” he says. That means carving basswood to make a frame that’s just the right fit, to carefully mixing gesso [...]
When you’re trying to promote your own business, people often say that it’s all about connections. Unfortunately, the advice tends to stop there. How do you meet people? More importantly, how do you keep track of everyone? Networking opportunities come in all shapes and sizes, from the workshop to the convention, but the most frustrating [...]
New tools to help with social media marketing are popping up everywhere. But many small businesses and nonprofits just don’t have the time to keep up and research all the options. Don’t you wish you had someone to tell you about the tools that are proven to be really easy and useful? We get it! [...]
Ever get tired of just “Liking” something on Facebook? You may be in luck — the social network is developing “Actions,” buttons that let users do all sorts of things other than Like, from clicking “Own” on a product page to “Read” on a book’s Facebook Page. As Facebook unrolled these new features, anyone looking [...]
For many small businesses, there’s a post-holiday-season lull when shoppers tighten their belts and the flow of in-store and online traffic slows to a halt. These dark days of winter don’t have to be that dark. In fact, using this time wisely may yield far greater returns despite the sales slowdowns. Here are seven ways [...]