Preaching Social Campaigns to Your Contact Choir

You’ve just finished creating your social campaign. It looks perfect, you’ve got an amazing offer, and all that’s left is a little promoting before you can start sipping margaritas as the “Likes” come rolling in. So what’s a surefire method…

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Why Facebook Likes Alone Are Not Enough

Sure, Facebook “Likes” are important. But they’re only one piece of the puzzle. Thanks to Facebook’s algorithm, it’s extremely easy to fall off the radar even after someone has “Liked” your Page. That means you can’t be satisfied with Page…

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25 Things That Make You Look Dumb on Facebook

No one wants to look dumb. Especially when it comes to Facebook, where there’s the potential for thousands of people to see it. And when you’re first getting started, it’s easy to make some rookie Facebook mistakes. Many of these…

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102,000 Reasons NOT to Run a Daily Deal

In November, news began to spread of Need a Cake, a small bakery outside London that was in danger of going bankrupt because they ran a daily deal offering a dozen cupcakes for 75% off the regular price and sold…

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10 Tips for Hosting an Event with Live Music

This is a guest blog post by Anne Roos, courtesy of the Event Planners Association You’re about to host your first event with live music. How do you choose the right musicians for your chosen location? I like to think…

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