Do you want to share your Facebook responsibilities without losing control?
Are you having trouble managing your Facebook schedule?
If you answered yes to any of these questions, Facebook has something new for you this week.
Also, if you are looking for Google Places, you better bring a Google Map.
Read about these stories and more in this week’s news roundup.
Facebook has started rolling out Promoted Posts for brand pages, which will let users pay for more exposure in their fans’ newsfeeds. The new “Promote” button will show up right next to the “Post” button in the status update box and will offer businesses more exposure for the price of $5, $10, $15, or $20.
Bottom Line: Getting your content seen by your fans is only part of the equation when it comes to marketing your brand with Facebook. Promoting your post will get your content better exposure, but it’s important to remember that doing a paid promotion doesn’t necessarily mean your page will get better engagement.
Facebook has added five different roles for Page administrators in order to help multiple admins organize their responsibilities. The five administrator levels will give specific functionality to different admins and will be controlled by the “Manager”.
Here are the 5 levels:
- Insights analyst: Can view insights.
- Advertiser: Can view insights and create ads.
- Moderator: Can view insights, create ads, send messages as the page, and respond to and delete comments.
- Content creator: All moderator powers, plus the abilities to create posts as the page, edit the page, and add applications.
- Manager: All content creator powers, plus the ability to manage admin roles.
Bottom Line: You should only give administrator access to people that you know and trust. Having multiple administrators can be a good way to manage the social workload, but make sure that you are all on the same page when it comes to your Facebook activity or you could end up looking bad.
Facebook has released a new feature that will let page administrators schedule posts up to six months in advance. While other third-party platforms like Hootsuite have offered this feature for some time, users will now be able to use an on-site tool within Facebook.
Bottom Line: Small businesses have been looking for a way to make Facebook work for their schedule for a long time.
It can be a huge advantage to pay attention to when your posts are getting the most engagement and schedule them accordingly, but be careful of the “set it and forget it” mentality.
Remember: just because you can schedule posts doesn’t mean that you shouldn’t continue the day-to-day engagement that you’ve been doing on Facebook.
Google revamped their “local” strategy this week – announcing that Google Places is going away and that 80 million Google Places pages had been converted to Google+ Local pages. The announcement came with a number of other local integrations, including a new “Local” search tab and access to Zagat ratings in Google+.
Bottom Line: Google+ Local pages are making Google’s local strategy much more social. With the new pages, users can post reviews, share pictures, and recommend businesses to their Google+ connections.
Customers are already using Google to search for your business and it will be interesting to see if the new “localization” of Google+ drives more people to the social network.
The number of daily Twitter users has doubled in the last year and quadrupled in the last two years, according to a new survey from the Pew Research Center. The overall percentage of users has remained consistent at 15%, which is only up 2% from last year.
Bottom Line: The increase in daily usage on Twitter shows that engagement is up on the social network. Looking at how many people are logging on each day can be just as important as the overall number of users, so these statistics show that more users are integrating Twitter in their daily routine – which means the potential reach of the social network is much higher than previously thought.
What news topics caught your eye this week? Let us know below!