So you’re ready to get started on Twitter. However daunting it may seem—there’s nothing to be afraid of. Once you get yourself familiar with the territory, you’ll be on your way to making a big impact on Twitter. Last month, we asked more 1,100 small businesses which social network they found most effective for marketing [...]
If you’ve been using email marketing for a while, you might have come across the term segmentation. It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics or their preferences on products or services. But why should you segment? Sometimes, emails are not a one size fits all. [...]
Every day, 14.5 billion spam messages are sent globally, and nobody wants those messages in their inbox. As an email marketer, the thought that your recipients might think your message is spam is even worse. Once you click “send,” you’re often left wondering whether or not your message ever arrived. In this 35-minute webinar, we’ll [...]
It’s no secret: Facebook has become a huge part of how people interact with each other and the brands they like, sharing ideas and recommendations. But too many businesses aren’t seeing results from their Facebook marketing efforts because they’re posting content without a plan for turning “fans” into customers and advocates. In fact – 54% [...]
Summer is just around the corner and – if you’re like 40% of small businesses and 70% of nonprofits – you’re getting ready for summer events. Whether you’re hosting a festival, fundraiser, concert, barbeque, sale or conference, you need some RSVPs to make it successful. How often have you found that you get caught up [...]
When you spend time on social media marketing for your business, what are you doing to grow your fans and followers? You’re probably spending time creating great content or marketing campaigns – and that’s important. But have you overlooked the easiest way to grow your fan base – integrating your existing channels to drive people [...]
Small businesses have a lot of choices when it comes to digital marketing tools they can use to engage customers and grow referrals. But what channels do you choose? Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook [...]
If you’ve been considering running a local deal you’re probably wondering about what you should and shouldn’t do when it comes to getting your deal out the door. After all, you’ve probably heard some of the stories. On one hand, there’s the small business owner who manages to acquire a steady stream of new and repeat [...]
Your customers see a lot of emails, so you want them to recognize and remember yours. Make your email stand out from the pack by showcasing your brand! This 7 minute video will show you how to choose from the wide variety of Constant Contact templates to find one that’s perfect for your brand. All [...]
If you’ve been using email and Facebook to market your small business, you have subscribers and fans already. But don’t you want more? Continuing to grow your email list and attract new fans is an important part of any online marketing strategy. And did you know that you can use these tools together to grow [...]
