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Bryan Caplan

Bryan Caplan

Bryan Caplan is all about helping you build a bigger, better business. A national speaker for Grow with Google and Constant Contact, award-winning CEO of BJC Digital Marketing and co-host of the Bigger Better Biz channel on YouTube, Bryan works with entrepreneurs around the world, teaching and coaching on digital marketing topics to help small businesses grow and succeed. Connect and Learn with Bryan and his team by visiting https://www.bjcbranding.com/go

Posts by Bryan

Small Biz Marketing

How to Start an Etsy Shop (and Actually Sell Items)

You’ve got the skills, now you want to know how to start an Etsy shop! If you are a designer, crafter, artist or collector, you’re Read More >>

Bryan Caplan

Small Biz Marketing

How to Manage Online Store Reviews

Reviews have become one of the most important factors in consumer purchasing decisions. A whopping 98 percent of consumers believe that Read More >>

Bryan Caplan

Small Biz Marketing

6 Things You Must Do to Optimize Your Google Business Profile

Congratulations! If you followed our previous post you know how to create your Google Business Profile. But now there’s more to Read More >>

Bryan Caplan

Small Biz Marketing,Social Media Marketing

How to Grow Positive Reviews on Google

You can’t underestimate the power of those shiny gold stars! Think about the last time you made a purchase — big or small. Did Read More >>

Bryan Caplan

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Small Biz Marketing

6 Questions to Answer Before You Hire a Marketing Firm

Outsourcing marketing for your business is a big decision. If you think it’s time to hire a marketing firm to professionally handle some Read More >>

Bryan Caplan

Small Biz Marketing

How to Use Story to Sell Your Products

You can’t knock the power of a good story. Since the beginning of time, stories have been shared from generation to generation to impart Read More >>

Bryan Caplan

Email Marketing

How to Nurture Leads Toward The Sale

A smile spread over my face as I hung up the phone. I had just landed a meeting with a well-known franchisor for our tech startup after chasing Read More >>

Bryan Caplan

Small Biz Marketing

How to Build A Brand: Part 2 of How to Build a Multi-Million-Dollar Brand

EDITORIAL NOTE: This is part 2 of a series on branding. To get the whole story, start with What Is a Brand? Part one of How to Build a Read More >>

Bryan Caplan

Small Biz Marketing

What Is a Brand: Part 1 of How to Build a Multi-Million-Dollar Brand

Have you ever stopped to think about why you make the buying decisions you do, or more importantly, what drives consumers to buy from Read More >>

Bryan Caplan

Small Biz Marketing

Create a Video Marketing Strategy with 5 Easy Steps

If you want to stand out from the competition and truly attract, engage, and convert new customers, then you need to create a video marketing Read More >>

Bryan Caplan

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Email Marketing

What is a Mobile-Responsive Email Template? (And Why You Need One)

A responsive email template is a template for email marketing designed to look great and function properly across any device. A responsive Read More >>

Bryan Caplan

Small Biz Marketing

How to Use SMART Goals to Up Your Marketing Game

To start your business off on the right foot, be SMART about your goals. My marketing agency was doomed from the start. At least Read More >>

Bryan Caplan

Email Marketing

How to Create a Successful Email Marketing Campaign

When I co-launched a t-shirt business in 2008, I had no idea how to create a successful email marketing campaign. Truth be told, I thought I Read More >>

Bryan Caplan

Small Biz Marketing

How to Create a Google Business Profile

Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re Read More >>

Bryan Caplan

Small Biz Marketing

How To Unlock the Power of Small Business Storytelling

You can’t knock the power of small business storytelling. From generation to generation, storytelling is the primary way of passing down Read More >>

Bryan Caplan

Social Media Marketing

Social Media Marketing for Retail

Are you using social media marketing to grow your retail business? Many of the small business owners and operators that we work with find Read More >>

Bryan Caplan

Small Biz Marketing

How to Get More Customers to Find Your Retail Store Online

Outside of the meaning of life, no other question keeps business owners up at night more often than, “How do I get more Read More >>

Bryan Caplan

Small Biz Marketing

How To Leverage Your Retail Marketing Strategy

It used to be that retailers would only promote their business via print and electronic media ads in hopes of driving new customers through the Read More >>

Bryan Caplan

Small Biz Marketing

How to use Google My Business Posts

By now, you’ve created a Google My Business profile and learned how to optimize your business profile. Now it’s time to Read More >>

Bryan Caplan

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Capture leads. Share updates. Drive traffic. We deliver everything you need to build deeper relationships with your most important audiences. From email to ecommerce, SMS to social, CRM to see what’s next, we deliver tools to help small businesses grow. We deliver for you—the people who make them go.

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