When you think of “fun business Pages to visit on Facebook,” the Pages of manufacturing companies probably aren’t the first to come to mind. Finding interesting and exciting ways to use Facebook to engage with their target audience is a huge hurdle for businesses that don’t sell directly to consumers but still want to have [...]
You’ve found those precious few minutes where you have time to send out an email newsletter. You’ve got a great template and a great design for it, too. The only problem is that you have no idea what to say. But coming up with great content ideas that really resonate with your customers doesn’t have [...]
At Constant Contact, we usually say that the average email open rate is about 20%. That range fluctuates anywhere from 15 to 50%, depending on your industry. It can be frustrating to spend so much energy on a campaign that only a fifth of your contacts open. So, every now and again, it can be [...]
We’ve all been there. You take your time, create an email, send away…and then when you check your email reports you see that it “bounced.” If that’s the case, it means that your email never actually got to your intended recipient. If your account has a high number of bounces it can obviously have a [...]
Imagine, hypothetically, that you like comedy. You like seeing stand-up comedians and you enjoy going to a specific theater. So, you sign up to get email updates about upcoming shows. But the next three newsletters that come to your inbox are about opera performances. What are the odds you’re going to find these emails relevant? [...]
You’ve mentioned to customers that you have an email newsletter. You’ve worked hard to get employees to remind people that it exists. You’ve even set up a form for people to sign up on your website. But still, there’s no more than a trickle of new contacts coming in. What gives? It’s simple: beyond your [...]
Small businesses and organizations trying to grow their online presence are often told that one of the best ways to increase traffic to their blogs or websites is to start building relationships on these platforms. The wisdom goes that, by sharing information and comments on social media, news websites, blogs, and email marketing, you’ll establish [...]
When you’re venturing out into the online marketing landscape, the journey can be a daunting one. When you do choose the online marketing tools that are right for your organization, you may feel uncertain about how to use the tools you’ve chosen. What is it you should be trying to do? The thing to remember [...]
One day, when Genevieve Piturro was volunteering at a shelter for homeless children in New York City, she decided to bring 12 pairs of pajamas to help the kids get ready for bed. When she arrived, she was in for a surprise. Some children didn’t actually know what pajamas were, because they had always just [...]
Did you know that more than half of Americans now own smartphones and 88% are using those smartphones to access email? And, in the U.K., the figures are similar: almost 40% of adults are using smartphones and over half use their smartphones to access their email. Of course, this means that small businesses and organizations using email [...]
