It’s not easy to spread the word about a nonprofit. Volunteers are usually already juggling a million things at once and even getting a group meeting together can prove to be a challenge. A busy staff also means there isn’t a lot of time to consider new initiatives. That can make it harder still to [...]
As we enter the biggest giving season of the year, we thought it would be timely to talk with someone who knows quite a bit about hosting fundraisers: Hania Whitfield, the owner of Whitfield Consulting, a marketing firm that focuses on nonprofits and small businesses. I recently spoke with Hania about how organizations can prepare, [...]
Sometimes, all it takes for a start-up to come to life is something as small as a suggestion. That was the case earlier this year when one of Eric Guth’s clients, an elderly woman, asked if he could call her every day to check in. As the general manager for Efrat Networks, an IT firm, [...]
I know, I know… Even though you’ve read page upon virtual page about content marketing already, you couldn’t resist clicking the link to read this post. Some uncontrollable impulse forced you to click your mouse or tap that screen. Well, I’ll let you in on a little secret—that impulse is what content marketing is all [...]
If you’re new to email marketing, then you may be wondering what everyone wonders at some point: how the heck do I get started with this thing? Who do I email and how do I get those email addresses? A lot of small businesses and organizations face a daunting task when they’re trying to create [...]
Last week, in preparation for Halloween, we chilled you to the bone with 13 Terrifying Facebook Mistakes that Can Scare Your Fans Away. This week, let’s take a peek at some equally frightening things you can do to scare away your Twitter followers. I happen to be an expert on this subject, so let me [...]
About 11 million small businesses are using Facebook these days and have worked hard to develop an active fanbase for their business. The big problem now is turning all of these hard-earned fans into customers. Facebook’s terms of service prohibit hosting any kind of contests, discounts, or coupons directly on a Facebook Page, so that [...]
A little over a decade ago, Earthtone9 was taking the UK by storm. Having just released an album that was voted 16th best album of 2000 by heavy metal magazine Metal Hammer, the band was getting ready to break into the U.S. metal scene. Unfortunately, around that same time, a number of things caused the band [...]
Usually at Constant Contact, we like to say that the average email marketing open rate across all industries is around 20%. That’s why I was so impressed when I spoke with Nicola Hopper, Digital Marketing Officer for the Festival City Theatres Trust in Edinburgh, Scotland. The trust consistently sees open rates of about 50% and [...]
Last Saturday, I invited some friends over so we could watch The Rumble 2012, a highly anticipated, live streaming debate between The Daily Show’s Jon Stewart and The O’Reilly Factor’s Bill O’Reilly. Fifteen minutes before the debate began, I tried to register online to watch the “big event.” The website failed to load, then promptly [...]
