A common topic of interest among small businesses and nonprofits is creating a great subject line for their marketing emails.
The reality is catchy subject lines are not as important as the buzz they typically get.
The number one reason people will open your emails is because of the organization it is from.
According to a recent Constant Contact study, 64% of people open emails because of the organization it is from; compared with 47% of people opening emails because of what is in the subject line.
The take away: Don’t spend so much of the little time you have with your email’s subject line.
It’s most important to have a recognizable from email address and from name appearing in your subscriber’s inbox.
It’s also more important to consistently send good content so subscribers are interested in opening your email, regardless of how catchy your subject line is.
Want more tips for a great from name, from email address, and great email content?
Attend Constant Contact’s free Newsletter Makeover webinar:
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There are so many important reasons why your nonprofit organization would need to communicate with supporters. Need a volunteer? Need to raise money? Need people to sign a petition? An email and a Facebook post to your supporters can help get the job done. So you create a communication with information about the type of support you need and why, you email it out, and post it on Facebook.
Nonprofit organizations do an excellent job of communicating with supporters through multiple channels. Yet there are still some that onlydo a paper version of their newsletter. This is often because there are staff or board members who think their supporters aren’t using email.
