Posts by Dave Charest

Two Things You Must Do Before You Use Social Media to Sell Products

FB-post-social-to-sell

It’s no secret that you started using social media for your business because you want to sell more products. Except, as you may have found, you can’t just create a Facebook Page and start posting links to your products and expect people to buy them. This is because just pushing your products or services is [...]

Google I/O 2013: Our Thoughts [Speakeasy #41 - Hangout Edition]

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What’s in this episode? 20 minutes of marketing awesomeness. 1. This week’s topic: Google I/O Developer Conference 2013 Google I/O is an annual  developer-focused conference featuring in-depth technical sessions focused on building web, mobile, and enterprise applications with Google and open web technologies. We’re joined by Constant Contact’s lead mobile architect, Danny Espinoza, who attended [...]

How to Come Up with Ideas for Great Content [Speakeasy Podcast #40]

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What’s in this episode? 14 minutes of marketing awesomeness. 1. This week’s topic: How to Come Up with Ideas for Great Content Whether it’s content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is probably a lot easier than [...]

Email Gets More Mobile Time [Speakeasy Podcast #39]

Speakeasy 2013_2-feat

What’s in this episode? 14 minutes of marketing awesomeness. 1. This week’s topic: Email Gets More Mobile Time We’ve discussed the importance of considering mobile before when it comes to online marketing. And now with more data showing the increasing impact of mobile devices on internet usage—especially when it comes to consuming email—it makes sense [...]

Get Your Business Off the Ground with SCORE [Speakeasy Podcast #38]

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What’s in this episode? 12 minutes of small business awesomeness. 1. This week’s topic: How to Get Your Business Off the Ground with SCORE One of the best ways to get your business really moving is to seek mentorship and education from others who have gone before you. When you understand the challenges that are [...]

Should You Add a New Social Media Platform to Your Online Marketing? [Speakeasy Podcast #37]

Speakeasy 2013_2-feat

What’s in this episode? 20 minutes of marketing awesomeness. 1. This week’s topic: Should you add a new social media platform to your online marketing? What better time than Spring to try new things? And of course that includes new social media platforms. Maybe it’s Pinterest, Instagram, or Google+. 2. Questions/topic we discuss: Are there [...]

Our thoughts are with you Boston

Boston skyline at dusk

Words cannot express our sadness at this time. Our thoughts are with all of those impacted by this tragedy.

The More You Know, the Easier It Is to Inspire Action with Email

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Yep. I’m about to date myself for sure. But does anyone else remember seeing NBC’s “The More You Know” public service announcements in the 1980’s while watching your favorite cartoons growing up? It turns out that this informational campaign still exists as a platform to inspire individuals to create change in their lives and communities. [...]

Facebook Home, LinkedIn Tagging, & the 40th Anniversary of the Cell Phone [Speakeasy Podcast #36]

Speakeasy 2013_2-feat

What’s in this episode? 25 minutes of marketing awesomeness. This week’s topic: Facebook Home, LinkedIn Tagging, & the 40th Anniversary of the Cell Phone This week we’re discussing the new “Facebook phone”, a new Facebook-like feature now on LinkedIn, and our old friend the cell phone turns 40. As always we love to hear your [...]

Facebook Changes Cover Photo Rules and More [Speakeasy Podcast #35]

Speakeasy 2013_2-feat

What’s in this episode? 17-minutes of marketing awesomeness. 1. This week’s topic: Facebook Changes Cover Photo Rules and More This week we’re discussing some new Facebook changes and what they mean for small businesses. 2. Questions/topics we discuss: Changes to Facebook’s Cover Photo policy. Hooray! Facebook’s Lookalike Audiences: A new way to reach potential customers [...]