[Video] How to Build a Responsive Email List

A healthy email list is a responsive email list. The best way to build a healthy list is to make sure you’re always asking permission before adding someone to your list. Getting proper permission from your contacts will ensure you avoid spam complaints,…

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[Video] How to Maintain a Healthy Email List

Do you know what steps you should be taking to maintain a healthy email list? It’s likely that — from time to time — some of your contacts will change interests, jobs, or email addresses and will become disengaged with your…

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3 Tips for Protecting Your Online Passwords

Recent news that Russian criminals have stolen 1.2 billion passwords serves as a reminder to follow best practices when it comes to protecting your online accounts. This is an evolving security story where all the facts aren’t out yet, but…

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The State of Mobile [Speakeasy Podcast #75]

What’s in this episode? 16 minutes of marketing awesomeness. This week’s topic: This week, Jim Garretson, senior product manager, mobile, joins us to discuss what’s going on in the world of mobile. Specifically, we take a look at the following:…

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[Checklist] 3 Steps to CASL Compliance

The Canadian Anti-Spam Legislation (CASL) will be enforced starting on July 1, 2014 and is applicable to anyone who makes use of commercial electronic messages. This means if you have an email address in your email marketing campaign that you…

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