Posts by Dave Charest

Want to Reach Your Next Great Customer? Let’s Get Down to Business!

May 16, 2012 By Dave Charest 2 Comments

In honor of Small Business Week, Constant Contact is hosting a series of free events in 50 cities to help small businesses reach their next great customer.

Meet and mingle with other small businesses and local influencers while you learn from the industry’s top experts in email and social media marketing.

Here are some of the things you’ll learn:

  • Proven tips and strategies for reaching your next great customer
  • How to get existing customers to bring you new ones
  • How to create engaging marketing campaigns
  • And much more

Sound good? Events run May 16 – 25, 2012. Find an event near you.

Watch the Small Business Week 2012 “Welcome” video from Constant Contact CEO, Gail Goodman:

Are you planning to attend any Small Business Week events? Tell us which ones below.

Filed Under: Fresh Insights Tagged With: ,

10 Email Marketing Truths Every Mom Already Knows

May 14, 2012 By Dave Charest Leave a Comment

girl hugging here momRaising a child is a huge responsibility.

Just ask mom. Growing up, whether you knew it or not, you came to expect a lot from her.

Instinctively, she knew there were certain things you needed in order to succeed in this world and become the person you are today.

And if mom were in charge of your email marketing, she’d tell you that your audience expects certain things from you too.

You have a responsibility to help them grow.

Here’s what your audience is expecting you to do: [Read more...]

Filed Under: Email Marketing Tagged With: ,

The Speakeasy Marketing Roundtable: Episode 3 [Podcast]

May 11, 2012 By Dave Charest Leave a Comment

Pictures of the members of the Speakeasy Marketing Roundtable

Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday!

Listen in as content manager, Dave Charest (that’s me!) moderates a marketing roundtable discussion with social media education developer, Azure Collier, social media specialist, Danielle Cormier, social media manager, Erica Ayotte, senior product marketing manager, Josh Mendelsohn, and communications specialist, Dave Gerhardt.

What’s in this episode?

28 minutes of social media awesome!

1. This week’s news topic: Facebook Offers: The Good and the Bad

2. Questions we discuss:

  • Who are the people that actually see Facebook Ads?
  • How can I promote a Facebook Page interationally?
  • Are Facebook Ads going in the right direction?
  • How can I improve on the ways I gain new “Likers” or fans for my Facebook Page?

3. Danielle’s Featured Tip

BONUS: Here’s a link to the recorded version of the Joint Facebook Webinar mentioned in the podcast.

Enjoy!

Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)

Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode!

Filed Under: Fresh Insights Tagged With: , , , , , ,

The Speakeasy Marketing Roundtable: Episode 2 [Podcast]

May 4, 2012 By Dave Charest 6 Comments

Pictures of the members of the Speakeasy Marketing Roundtable

Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday!

Listen in as content manager, Dave Charest (that’s me!) moderates a marketing roundtable discussion with social media education developer, Azure Collier, social media specialist, Danielle Cormier, social media manager, Erica Ayotte, senior product marketing manager, Josh Mendelsohn, and communications specialist, Dave Gerhardt.

What’s in this episode?

17 minutes of social media awesome!

1. This week’s new topic: Facebook’s Acquisition of Instagram

2. Questions we discuss:

  • Does social media really work?
  • Why is tangentially related content important?
  • How do you do low cost research using social media to sell more stuff?
  • Why is urgency necessary to drive action?

3. Danielle’s Featured Tip

Enjoy!

Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)

Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode!

Filed Under: Fresh Insights Tagged With: , , , , , ,

The Speakeasy Marketing Roundtable: Episode 1 [Podcast]

April 27, 2012 By Dave Charest 3 Comments

Pictures of the members of the Speakeasy Marketing Roundtable

Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday!

Listen in as content manager, Dave Charest (that’s me!) moderates a marketing roundtable discussion with social media education developer, Azure Collier, social media specialist, Danielle Cormier, social media manager, Erica Ayotte, senior product marketing manager, Josh Mendelsohn, and communications specialist, Dave Gerhardt.

What’s in this episode?

24 minutes of social media awesome!

  • Is there a downside to auto posting to multiple social networks?
  • What do people expect when they follow you on different networks?
  • How do you get more people to follow you on your social networks?
  • Why is shareable content so critically important to reaching a new audience?
  • What often overlooked Facebook feature drives a nice amount of new “Likes?”
  • How do you manufacture word of mouth on Facebook?
  • Where does selling come in on Facebook?
  • What’s the proper ratio of content/promotion?
  • How do posting frequencies differ on Facebook and Twitter?
  • How do relationships differ on Facebook and Twitter?

Enjoy!

Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)

Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode!

Filed Under: Fresh Insights Tagged With: , , , , , , ,

Grow Your Business on Facebook [Free Live Webinar]

April 25, 2012 By Dave Charest 1 Comment

Would you like to learn from the leading small business experts at Facebook and Constant Contact?

Would you like to learn how to leverage the power of Facebook to build your fan base, engage your audience, and create word of mouth at a large scale?

Well, you’re in luck! We have a free live webinar coming up on May 2nd that’s all about how to grow your business.

Here’s what you’ll learn: [Read more...]

Filed Under: Social Media Marketing Tagged With: , , ,

The State of the Deal 2012 [INFOGRAPHIC]

April 16, 2012 By Dave Charest Leave a Comment

Problems with the current deals model have been documented frequently in recent months, with story after story of merchants pushed to the brink — or worse, put out of business — because of the upside-down economics of running a daily deal.

In 2012, the deals model has evolved. They aren’t daily deals anymore; they are merchant-friendly local deals. In the new model, merchants have complete control.

Take a look at our nifty new infographic on “What the Daily Deals Market Looks Like in 2012.”

Pay particular attention to the “Ridiculously Affordable” section to see how in the new model deals don’t require steep revenue sharing.

And if you’re in the NY area on Tuesday, April 17 be sure to stop by the Daily Deal Summit Conference to catch our own, vp and gm of SaveLocal, Dave Gilbertson and product manager of SaveLocal, Dave Watchendonk on the “Making the Deal Model Work” panel.

Enjoy! [Read more...]

Filed Under: Social Media Marketing Tagged With: ,

What’s the Effect of Half a Million Customers? [INFOGRAPHIC]

April 11, 2012 By Dave Charest 2 Comments

Recently, here at Constant Contact we reached a milestone of half a million customers.

Thank you to all the small businesses, nonprofits, and associations across the globe who continue to inspire us with your passion and dedication on a daily basis.

We’ve created this nifty infographic to show the impact you’ve had.

Pay particular attention to the number of emails sent in one day on November 23, 2011. It looks like email marketing is still alive an well.

Enjoy! [Read more...]

Filed Under: Fresh Insights Tagged With: , , , ,

Does Facebook’s Timeline Increase Engagement? One Study Says Yes (and Other Hot Topics)

March 30, 2012 By Dave Charest Leave a Comment

If you’re ready to take a break from cursing Facebook’s latest change to Timeline for Pages, you may be interested to know that one study says some good things about the switch.

Twitter has launched a self-service ad platform for small businesses, online marketing use is set to increase and email is still the leader when it comes to online communication.

Check out these stories and more in this week’s news breakdown! [Read more...]

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Facebook Timeline for Pages: How to Get Around from the Top Down

March 30, 2012 By Dave Charest 23 Comments

Like it or not, Facebook Timeline for Pages is here.

As of today, all Pages will be converting to Timeline. If you haven’t prepared for the change, there’s no better time than now to learn your way around.

And hey, maybe after seeing how cool it actually is, you’ll find it more appealing than you did at first.

After all, Timeline does encourage Page managers (often called “admins”) to think more about creating engaging content, and the Page itself is also more visually engaging. This could mean good things for Pages considering 96% of people never return to a Page once they “Like” it.

So let’s dissect this thing, shall we? [Read more...]

Filed Under: Social Media Marketing Tagged With: , , ,
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