I recently attended a conference in Orlando, Florida, where I heard a speaker say, “Event planning is like a high wire act without a net.” It made me laugh, but as I thought about it, I realized it’s very true! Basically, once your event starts, there’s no turning back. That’s why the key to any [...]
Do you know who your customers are? Really? You might have their basic information like their name and email address. But what about their age, gender, geographic location, nationality, income level, education, interests, and other important demographic information? Some might think this is “TMI” (too much information), but believe it or not, the more you [...]
In order for small businesses and nonprofit organizations to excel in today’s challenging business climate, they need a good mix of online marketing tools to promote themselves effectively. These tools become the basis of a sound communications strategy, one with the goal of growing a successful business and building stronger relationships with prospects, customers, clients, [...]
If a picture is worth a thousand words, then what does that mean for videos? Could a video mean a thousand event attendees? It’s certainly possible. Online video is quickly becoming an important communications tool, one that enables a connection with customers, members, and prospects. While nothing can take the place of face-to-face meetings, online [...]
You spend time and money promoting your events. But are you sure which channels are actually driving attendance to those events? Do you know how effective your online marketing efforts are in delivering traffic to your event site? Now there’s a way to find out: We’ve added Google Analytics to our Event Marketing product.
With the fall event season upon us, it’s time to start thinking about what you can do to take your events to the next level. The result of a great event is never coincidental; it’s based on creating and executing a sound strategy. To help gather your thoughts, maximize the potential of your upcoming event(s), [...]
The biggest challenge facing event organizers and meeting planners today is the ability to drive attendance to their events. How can you increase the awareness of your events, drive attendance, and do it at no additional cost? One way to do it is by taking advantage of some of the free tools available, such as [...]
