6 Ways to Promote Your Next Event

With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your…

When the Price of Free is too High

During the holiday season, I received a number of email invitations for social gatherings and networking events from friends and local businesses. It dawned on me that both groups chose to use either a free online RSVP tool or a social networking site for their event promotion. I also use…

Value of Capturing Demographic Data During Event Registration

Do you know who your customers are? Really? You might have their basic information like their name and email address. But what about their age, gender, geographic location, nationality, income level, education, interests, and other important demographic information? Some might think this is “TMI” (too much information), but believe it…

Consider the Five Ws for Your Next Event

With the fall event season upon us, it’s time to start thinking about what you can do to take your events to the next level. The result of a great event is never coincidental; it’s based on creating and executing a sound strategy. To help gather your thoughts, maximize the…

How to Keep Your Audience Informed of Your Upcoming Events

The biggest challenge facing event organizers and meeting planners today is the ability to drive attendance to their events. How can you increase the awareness of your events, drive attendance, and do it at no additional cost? One way to do it is by taking advantage of some of the…