Contrary to popular belief, Cinco de Mayo is NOT Mexico’s Independence Day. May 5th is observed to commemorate the Mexican army’s unlikely victory over the French in 1862. However, any excuse for a party, is a good excuse in my book. Many people have their own secret margarita recipes that they break out every May 5th. [...]
Editor’s note: As a Boston area company it was with great excitement we published this post on the morning of the 2013 Boston Marathon. None of us could have imagined how quickly the day would turn. The impact of this tragedy was felt both on a personal and professional level. Our thoughts are with all [...]
We are past the point where mobile is an add-on or afterthought: Nearly 25% of web traffic came from a mobile device by the end of 2012, and some analysts are predicting that mobile searches will surpass desktop searches this year. It couldn’t be any clearer that mobile is integral to any go-to-market strategy. But ”mobile” is much more than an optimized website [...]
This article is part of our series for Social Media Week London. Read all the posts in this series. During Social Media Week, there is bound to be a lot of matchmaking going on between employers and job seekers. In London—where I am now—there are a few networking events and even a few seminars dedicated to [...]
This article is part of our series for Social Media Week London. Read all the posts in this series. Instagram is a mobile photo editing and sharing app that saw its user base explode from 15 to 80 million since Facebook acquired the company back in April. But even before the acquisition, many savvy brands [...]
SXSW is the ultimate social media nerd camp. Smart phones are the rule. If you don’t tweet, you may as well not exist. And finding outlets to power up your multiple devices is like a competitive sport. There’s so much social savvy in such a concentrated area that you can almost see the smug coming [...]
Many retailers, artists, and other tastemakers have flocked to Pinterest as way to show off their products, their work, or their style. But many B2Bs, online companies, and service providers are stumped when it comes to creating an image-based presence. Realize that you have more at your fingertips than you might think. Part of the [...]
One of the questions I get asked most frequently is what kind of content to post on Facebook to get the most engagement. What you post needs to be relevant to your business or organization, but that doesn’t mean you have to be so on-topic that it hurts (or worse, that your content feels repetitive, [...]
A lot has been said lately about the social media world’s latest darling: Pinterest. New tools and platforms come and go rather quickly in the social media world, but all the excitement surrounding Pinterest’s “coming of age” is not unwarranted. This is a new social network that’s actually worth paying attention to. Why? Well, among other reasons, Pinterest hit [...]
