Social Media Will Not Save Your Business

It also won’t make your marketing program successful, and it certainly won’t drive revenue either. That is — if it’s not integrated into an existing business ecosystem that, ahem, works. What social media can do is amplify almost any area of your business: customer acquisition, customer marketing, support, PR, HR,…

Defining Digital Content Curation

“Content curation” is one of those phrases that gets repeated ad naseum without much thought about what it actually means or what role it plays in our digital lives. It’s a term that is widely used, yet the definition (at least in the social media marketing sense) is murky and…

What’s Your Marketing Cocktail?

Contrary to popular belief, Cinco de Mayo is NOT Mexico’s Independence Day. May 5th is observed to commemorate the Mexican army’s unlikely victory over the French in 1862. However, any excuse for a party, is a good excuse in my book. Many people have their own secret margarita recipes that they…

Social Media Marketing is a Marathon, Not a Sprint

Editor’s note: As a Boston area company it was with great excitement we published this post on the morning of the 2013 Boston Marathon. None of us could have imagined how quickly the day would turn. The impact of this tragedy was felt both on a personal and professional level.…

Creating a Connected Experience for Brands Across Mobile and Web

We are past the point where mobile is an add-on or afterthought: Nearly 25% of web traffic came from a mobile device by the end of 2012, and some analysts are predicting that mobile searches will surpass desktop searches this year. It couldn’t be any clearer that mobile is integral to any go-to-market strategy. But ”mobile” is much…

So You’re on Pinterest. Now What?

Many retailers, artists, and other tastemakers have flocked to Pinterest as way to show off their products, their work, or their style. But many B2Bs, online companies, and service providers are stumped when it comes to creating an image-based presence. Realize that you have more at your fingertips than you…