Social Media Will Not Save Your Business

It also won’t make your marketing program successful, and it certainly won’t drive revenue either. That is — if it’s not integrated into an existing business ecosystem that, ahem, works. What social media can do is amplify almost any area…

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Defining Digital Content Curation

“Content curation” is one of those phrases that gets repeated ad naseum without much thought about what it actually means or what role it plays in our digital lives. It’s a term that is widely used, yet the definition (at…

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How to Use Twitter’s New Analytics Dashboard

Earlier this month, Twitter (finally) released a native analytics platform to all users. If you don’t use a Twitter analytics tool already, this information will help pull back the curtains so you can see what your most effective content on…

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What’s Your Marketing Cocktail?

Contrary to popular belief, Cinco de Mayo is NOT Mexico’s Independence Day. May 5th is observed to commemorate the Mexican army’s unlikely victory over the French in 1862. However, any excuse for a party, is a good excuse in my book.…

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So You’re on Pinterest. Now What?

Many retailers, artists, and other tastemakers have flocked to Pinterest as way to show off their products, their work, or their style. But many B2Bs, online companies, and service providers are stumped when it comes to creating an image-based presence.…

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