As a Constant Contact Boot Camp trainer, I meet hundreds of our customers on a monthly basis. Very rarely is any one of them ONLY the email marketing person, or ONLY in charge of social media marketing. The majority of our customers do everything from sales to marketing to support to taking out the trash. [...]
This is a very common question I receive in my class as a one of the Boot Camp trainers for Constant Contact’s hands-on product workshops. The short answer is “yes.” The best practice answer is “no.” Many traditional offline marketing channels, like direct mail or newspaper ads, allow for a “spray and pray” technique, where [...]
