Having a social media campaign go viral is nirvana to any marketer. Yet all the creative juice power in the world can’t guarantee a blog post, video, or email will catch on like wildfire. The reality is you can’t manufacture it or force it. One of the biggest misconceptions, or perhaps viral myths, is the [...]
While imitation is still the sincerest form of flattery, nothing beats the satisfaction that comes from having your content shared, forwarded or re-Tweeted. So why is it some anecdotes, blog posts or articles circulate through media circles like wildfire while equally interesting content largely goes unnoticed? The reality is there’s no magic bullet that’s a [...]
Whether or not you’ve already set the foundation for your holiday marketing campaigns, you’re likely thinking about how you’ll make the most of the (traditionally) lucrative shopping season. The six weeks from late November through the end of December can account for anywhere between 20 to 40 percent of your annual revenue, according to the [...]
