By far, the most commonly used event payment collection tool online is PayPal.
Love it or hate it, PayPal is here to stay and our Event Marketing tool has been using them for years.
Recently, Event Marketing decided to switch over to PayPal’s “Express Checkout” integration. Express Checkout gives event holders some nice features such as mobile friendly payments. However, it may require that you go into your PayPal account and take a second look at your settings, here’s why: [Read more...]
There’s an old saying that goes “There is no such thing as a free lunch.”
For the most part I agree – with one exception: event directories.
Event directories are an amazingly easy way to promote a public event, yet most event promoters don’t even know these sites exist, never mind take the time to list their events on directories. [Read more...]
There are a lot of different ways to promote an event online. So how you do decide which is best for you?
You could use Facebook — after all, with more than 845 million users, you’ll reach a lot of people. But what about the rest of the world that is not on Facebook?
You could send emails, but then you’ll only reach the people whose email addresses you already have. You could list your event in a directory, but then you have no control over who sees your message.
The answer is simple: You need an event homepage.
An event homepage makes a great addition to your promotional efforts.
You did it. You just pulled off the best event you’ve ever had. There was a ton of buzz in the room, everyone left happy, and now you wish you could share your success with the world. If only there was a way …
Well there is, and it’s simple! You can ask your attendees to give your business and/or event an online review.
It’s becoming more and more evident that online reviews are playing an increasing factor in search results. The art of getting your business to the top of a Google search is known as SEO (search engine optimization). The benefits of SEO are pretty simple: When you get to the top of a search engine result page (also known as a SERP), it means more eyeballs on your brand, which leads to more business. [Read more...]
