As the busy holiday season reaches its end, you are likely seeing (and hopefully, delighting) more and more customers every day. That positive experience will keep them coming back, and by leveraging online reviews you can use those customers’ positive feedback to bring in new customers as well. According to ChannelAdvisor’s 2011 Global Consumer Shopping [...]
Not all email newsletters are created equal. You can make yours stand out by going multimedia — using pictures, videos, and other types of interactive elements. But, incorporating different types of media is not enough. You must to do it right to make your efforts worthwhile. More and more small businesses and nonprofits are incorporating pictures [...]
Gather ’round, my friends! What if I told you there was something that would lessen your workload, provide an endless supply of articles and other content, and increase your audience’s engagement, all at the same time and at little to no cost to you? You would probably be clamoring for it, and rightfully so. Sound [...]
I get a lot of email and am not able to read or open every message, especially during the holiday season. And I think it’s a safe to say I am not alone. The emails I do open are ones that effectively catch my attention amid all the holiday clutter, and entice me. More email [...]
When someone opts-out of your email list, it’s hard not to take it as a personal insult. But, it’s not always the slap in the face you think it is. Rather, an opt-out is an opportunity to learn, and to improve your email marketing. I won’t go as far as to say it’s a gift, but [...]
You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Lots of businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% [...]
