Power up Your Emails by Adding Multimedia the Right Way

Not all email newsletters are created equal. You can make yours stand out by going multimedia — using pictures, videos, and other types of interactive elements. But, incorporating different types of media is not enough. You must to do it right to make your efforts worthwhile. More and more small businesses…

User-Gener​ated Content: It’s Real and It Works!

Gather ’round, my friends! What if I told you there was something that would lessen your workload, provide an endless supply of articles and other content, and increase your audience’s engagement, all at the same time and at little to no cost to you? You would probably be clamoring for…

Why I Am Not Opening Your Email This Holiday Season

I get a lot of email and am not able to read or open every message, especially during the holiday season. And I think it’s a safe to say I am not alone. The emails I do open are ones that effectively catch my attention amid all the holiday clutter,…