As a small business owner, you’ve probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is that you can sell without actually selling. But how can this be? I’m going to focus on social media marketing for the sheer fact that [...]
It’s no secret that Twitter is a medium that most small businesses and nonprofits should at least dip their toe in. But what about Solution Providers? You may be using Twitter for your clients, but do you use it for yourself? If you don’t, now’s the time to start. Constant Contact recently blogged about a [...]
We all have a little Ansel Adams in us. But for most, becoming a world-renowned, award-winning photographer is out of the picture. That’s where Instagram comes in. With cool features and settings, we can transform everyday photos into pieces of art. But, first things first, what exactly is Instagram? Instagram is a social network that [...]
On April 15th, or Tax Day, many of us are reminded how much of a procrastinator we can truly be. Let’s face it, owning a business means that doing your taxes is an even longer process than most. Which naturally means you will procrastinate even more than the average person because you barely have time [...]
Did you know, by using a Facebook Page as opposed to a personal profile, you receive a free analytics tool provided by Facebook? This tool is referred to as Facebook Insights and is something all small business owners should be using to help grow their Facebook presence. Why use Facebook Insights? Research plays an important [...]
It’s no secret that small business owners and Solution Providers alike have one BIG hurdle to jump when it comes to consistently creating content…lack of time. There are many ways to try and save time but my favorite is to remember the three R’s—reduce, reuse, recycle. I was reminded of this by Garrett Brandon, Art [...]
Rumors are just rumors…right? That is until they become reality (and they almost always do), especially in the Facebook world. There is a new rumor flooding the Internet that Facebook is about to implement a hashtag feature. The Wall Street Journal reported on this stating: Facebook is working on incorporating the hashtag, one of Twitter’s [...]
There are a lot of tips that are thrown at small business owners to help them market effectively and grow their businesses. There’s one tip that is rarely touched upon but is very important to reach your customers…connecting the dots. Where are your customers? There are many ways you reach out to your customers: in [...]
There are many advantages to becoming a Constant Contact Solution Provider. Whether you’re a marketing expert, B2B Consultant, or a web designer, there is something for everyone. The program gives you the opportunity to expand your service offerings. And, let’s be honest, more services equals more business. The main goal of the Solution Provider program [...]
Google+ has become a large question mark for many small business owners. If you’re a Constant Contact Solution Provider, marketing consultant, or B2B service provider who wants to get ahead of the game you may be wondering… Why should you care about Google+? Should you attempt it? Where will you find time for another social [...]
