Why Are Hashtags So Darn Important?

Hashtags are everywhere. You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers. It’s not a surprise that one of the questions I hear all the time, when presenting…

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8 Small Business Takeaways from SXSW Interactive 2014

I had the privilege of attending the 2014 South By Southwest (SXSW) conference in Austin, Texas. SXSW is an annual conference that covers everything from interactive (technology), music, and film. The interactive portion, which is the part of the conference…

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Google Plus: Your New SEO Valentine

Usually, when you read about social networks, the focus is on engagement. The idea of “social is called social for a reason” is usually accurate, but there are times when other benefits, like search engine optimization (SEO), are important as…

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