Posts by Laura Walker

2012 Nonprofit Events — A Year in Review

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2012 was a busy year for EventSpot’s nonprofit customers. They were holding lots of events, getting more attendees, and bringing in more money. In fact, they had 37% more registrants in 2012 than in 2011. That means they’re building more relationships, educating more people about their cause, and driving more donations. They were holding all [...]

Small Business Event Management is “Going Mobile” [FREE eBook]

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It’s no surprise that mobile technology is constantly evolving and giving people the freedom to get their information on-the-go. Whether it’s using their smartphone or tablet as a GPS, texting a friend, checking their email, or looking up the nearest coffee shop, everywhere you turn people are “going mobile.” At EventSpot we’re always interested in [...]

Event Feedback: the Good, the Bad, and the Ugly — It’s All Critical to Your Success!

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You just had an event. You have another one to plan. How do you know how to make the next event even better? One of the ways is to ask for feedback. It can be uncomfortable to hear, but if you want to improve your events and keep filling seats, it’s important to gather it. [...]

The Buzz from BizBash Florida: Key Event Marketing Takeaways

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Mobile entertainment, a beetle photo booth, candy in bulk, donut divas, hip DJ’s and all kinds of great food – just some of the exciting services I saw at this year’s BizBash conference in Ft. Lauderdale, Fla. The event, showcasing lots of new and exciting services for event planners, was sponsored in part by Constant [...]

Be Our Guest! 5 Tips for a Better Event Email Invitation

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Your email invitation is one of the most important ways for you to promote your event. With your recipients’ inboxes likely filled with offers and invitations from other businesses and organizations, how can you make yours stand out from the crowd? And getting them to open your invitation is just part of it. Then you [...]

Always Check the Air Conditioning, and Other Event Marketing Insights

We know events can be tough to put together, whether they’re a fundraiser, workshop, or conference. While we have plenty of great tips and advice for how to overcome your event planning and marketing challenges, we certainly don’t have all the answers. That’s why we asked our customers to submit a video and share their [...]

Event Promotion: Is It Time to Try Something New?

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It’s December, which for many businesses and organizations is peak event season. If you’ve already hosted an event this season, then you may be thinking, “Why didn’t more people show up”? If your event is coming up, you’re probably still working out the logistics and lining up your promotion plans. And frankly, you probably just [...]