Posts by Kathryn Mahoney

It’s Not too Late to Run a SaveLocal Holiday Deal!

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With some of the larger deal providers, if you wanted to run a holiday deal, you might have had to make that decision back in September or October to get contracts in place and your deal approved in time. Not with SaveLocal! With SaveLocal, you can set up your deal in minutes and have a [...]

Why Everyone on Your List Should NOT Get Your SaveLocal Deal

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Ready to run a SaveLocal Deal? Great! Are you planning on sending it to everyone on your list? You might want to rethink that. The truth is, although you’ve compiled a huge list of email addresses, you might not always want to send your deal to the entire list—not everyone is going to be interested [...]

20 Places to Find Email Content — It’s Closer Than You Think!

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You’ve made the commitment. You’ve signed up for Constant Contact’s Email Marketing. You’re ready to sit down to create your first email and then … nothing! Absolutely nothing! You have no idea what to fill that email template with and think about scrapping the whole thing. DON’T DO IT! The content you “need to succeed” [...]

The 4-Letter Word You Need to Know Before Running Your SaveLocal Deal

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You’ve read about it on this blog, you’ve visited our website, and now you’re finally ready to run your first SaveLocal deal. But wait! There’s one four-letter word you need to familiarize yourself with first—you have to have a G-O-A-L. Without a goal, running a deal would be like entering a tunnel without a flashlight. [...]

Coming Soon: Small Business World Summit – Nov. 23 – 26

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Looking for help addressing those really tough business challenges you know will take your business to the next level? Then this online summit is for you! From Friday, November 23 through Monday, November 26, Marketing Edge Consulting Group and Ribbon Videocasting Services are hosting a summit that will feature nine, online training seminars—each 30 to [...]

Take Your Business to the Next Level — 5 Tips from Small Business Experts

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To gear up for Small Business Saturday, Marketing Edge Consulting Group and Ribbon Videocasting Services in conjunction with Constant Contact are hosting the Small Business World Summit, Friday, November 23 through Monday, November 26. The summit will feature nine, online training seminars—each 30 to 45 minutes in duration—presented by an expert in small business growth. [...]

Deal Horror Stories and What Small Businesses Can Do to Avoid Them

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Once upon a time, a small business decided they were going to sign up with one of the big deal providers to try and boost their revenue and get some new customers. But then … it happened! During the course of the deal, a crowd of strangers came in droves, clawed at the door to [...]

How to Turn a SaveLocal Deal into the Gift that Keeps on Giving this Holiday Season

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The holiday season is fast approaching and as we all know, it’s a time of giving, right? So why not put together a SaveLocal deal that gives your customers what they want—a great deal—while giving you, the small business owner, what you want—a little holiday cheer in the ol’ cash register and a few new [...]

5 Questions You Need to Ask BEFORE Sending Your Next Email

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Have you ever received an email from a business, opened it, scratched your head, and said—”Huh?” Or maybe you just deleted it because the subject line was less than compelling. Sounds familiar, right? But what if you’re the business who sent those emails? I’m pretty sure that’s not the response you were going for when [...]