How Social Media Can Invigorate Your Event

In the early days of social media, event promotion consisted primarily of posting teasers and links online that led followers to an event landing page. As anyone who has ever used social media successfully will tell you, that old-school approach can tarnish your company’s reputation and repel the types of…

What an Event Looks Like for Small Businesses and Nonprofits

Within the world of small business and nonprofits lies a vibrant event subculture largely steered by do-it-yourselfers. We’ve compiled data from our 2012 Constant Contact Attitudinal Survey that provides some great insight into how the “occassional event planner” defines an event, what it means to their organization, how they attract…

Event Management: How to Negotiate a Better Price with In-House Vendors

This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. You’ve booked the perfect venue for your event. It’s a beautiful space that’s just the right size, in a great location, and at a price that fits your budget. Everything seems to be falling into place–that…

How to Make Your Event Award-Worthy

This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. Events are like children: everyone thinks theirs are gorgeous. But get your event to win an industry award, or even be nominated for one, and people will actually be impressed. People’s perceptions are easily influenced by third…

2 Types of People to Know Before You Form a Gala Committee

This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. If you’re organizing a fundraising event or any event where you need to generate revenue, you’ll likely be dealing with a committee of some sort. Whether it’s a gala committee, an event committee, or some other name,…

How to Give Your Event Guests the Celebrity Treatment

This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. You may not have celebrities at your event, but that doesn’t mean you can’t give your guests a taste of celebrity life, and one of the most fun ways to do so is by adding a…