Within the world of small business and nonprofits lies a vibrant event subculture largely steered by do-it-yourselfers. We’ve compiled data from our 2012 Constant Contact Attitudinal Survey that provides some great insight into how the “occassional event planner” defines an event, what it means to their organization, how they attract an audience and the challenges [...]
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. You’ve booked the perfect venue for your event. It’s a beautiful space that’s just the right size, in a great location, and at a price that fits your budget. Everything seems to be falling into place–that is until you get the [...]
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. This November, over 45,000 runners will suit up at the start of the ING New York City Marathon. By the time the race starts, most of those people will toss aside sweatshirts and warm-up clothing. Ten years ago, all of that clothing [...]
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. Can you hear me now? Hearing someone speaking at an event is more important than seeing him or her. It’s easy for the novice planner to simply lump all that “audio visual stuff” into a single bucket, but for all the visual [...]
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. Events are like children: everyone thinks theirs are gorgeous. But get your event to win an industry award, or even be nominated for one, and people will actually be impressed. People’s perceptions are easily influenced by third party validations. Show someone a [...]
You know what the biggest problem is when it comes to manually collecting event registrations? Everything! Let’s face it; managing registrant information with a spreadsheet is time-consuming and prone to error. Conversely, online registration allows people to sign up at their leisure and responses are captured and recorded in real-time—24/7. Sounds a lot easier, doesn’t [...]
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. If event planning is part of your job, at some point you should be prepared for this scenario… Your boss walks over to you and asks, “Why exactly are we doing this event? It looks like we spent X on it, and [...]
This is a guest post by Howard Givner, Executive Director, Event Leadership Institute. If you’re organizing a fundraising event or any event where you need to generate revenue, you’ll likely be dealing with a committee of some sort. Whether it’s a gala committee, an event committee, or some other name, how people’s roles and expectations [...]
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. You may not have celebrities at your event, but that doesn’t mean you can’t give your guests a taste of celebrity life, and one of the most fun ways to do so is by adding a red carpet and a step-and-repeat [...]
This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute. One of the surest ways to tell a good event planner from an incompetent one is whether whatever is projected onto a screen at the event fills the entire screen, or has what we call “stupid black lines” on the vertical [...]
