One of Social Campaigns new Timeline friendly templates
When it comes to our Social Campaigns product, we’re constantly making improvements to help you do even better with your social media marketing.
In the latest release we’ve added a whole bunch! [Read more...]
If you read this blog, you know that we’re big believers in using rich media like videos and images in your email newsletters, social media posts, event invitations, and social campaigns.
Starting Friday, it’ll be even easier to embed exclusive video content from your YouTube account into a Constant Contact social campaign with our embedded video block. [Read more...]
This is a guest blog post by Kallie McConkie, social media marketing training specialist at Constant Contact
Signs and posters promote all the events happening at SXSW
This year was my first trip to South by Southwest, and now that I’m back, I can safely say there is no way I could have prepared for the experience.
I was overwhelmed, amazed and overall thrilled with the nerdtastic conversations happening all around me.
Before I completely recover, I wanted to share the five things that will stick with me from formal sessions, informal conversations, and general observations: [Read more...]
As Facebook Pages are converted to the new Timeline format, you may be worried about the impact this change will have on your Facebook marketing.
In particular, as of March 30, the ability to set a default landing page or “welcome tab” is going away.
This means that new visitors to your Page will no longer be directed to a special page that you set up to welcome them. Instead, they will go directly to the Timeline wall.
Not surprisingly, this has caused a lot of concern and confusion.
Does it mean that the practice of “Like-Gating,” or creating custom pages to offer something special to new fans in exchange for a “Like” of your Page, is now obsolete?
Let’s take a closer look at what the switch to Timeline and the removal of the default landing page really means for your Page. [Read more...]
Professor Aimee Roundtree speaks about social media for small organizations
Everyone loves best practices.
Including me.
After all, we love being told what works and what steps we should take to find success.
Here at Constant Contact, we publish articles about best practices regularly. Hopefully you read them and take the advice to heart.
But one of the things that’s really coming through in the presentations at this year’s SXSW is that businesses of all sizes need to think about what’s “right for them,” not just what’s “right.”
This, of course, is not breaking news. But it is really important.
In the last few years, the world of technology has evolved rapidly, but the world of social media is actually stabilizing.
There are tons of case studies now. The things that work are being enhanced with innovations, and the ones that don’t are fading away. But there are no rules that everyone needs to live by, for better or worse.
I remember this time last year well.
l was heading to Austin, Texas, for SXSW Interactive, and I really didn’t know what to expect.
I had been to dozens of conferences and trade shows before, but I couldn’t have anticipated the sheer enormity of the event that brings technology leaders and innovators from across the country together to look at the latest and greatest, and all of the things that want to get on that list.
SXSW is a place where now-well-known companies like Twitter, Foursquare, and our own NutshellMail first emerged, and where emerging necessities for small business like Square have grown in notoriety.
“What should we expect for results?”
This is one of the first questions people almost always ask whenever I talk to small businesses and organizations about getting started with social media marketing.
Well, that’s a really tough question to answer. For one thing, marketing a business or organization on social media is a great case for what your mother probably said to you as a kid:
“You’ll only get out of it what you put in.”
Or in business terms, there’s no ROI if there is no investment, whether it’s an investment of time, thought, or energy.
For those who do invest in the process, success comes in all shapes in sized and is different for every business.
Here are three examples of social media marketing success, without using any fancy monitoring tools or even spending hours and hours with Facebook Insights. [Read more...]
