When people talk about social media, they tend to throw around words like “amplify” and “broadcast.”
This makes sense; one of the major benefits of Facebook, Twitter, LinkedIn, etc., is how simple they make communicating your message to large groups.
But a better way to consider social media is as a conversation.
And like you probably learned in Kindergarten, good conversations start with listening.
I post content to my social networks all the time! That’s enough, right?
You may think of social media as a handy megaphone that, when used properly, ensures that everyone in your audience can hear what you’re trying to say.
But like Spiderman said, with great power comes great responsibility: If you wield your power carelessly — i.e., by talking at your audience, instead of with them — you’ll lose their attention. Luckily, we can boil down what you need to do into two major points: [Read more...]
