Having a good-looking Facebook Page or social campaign isn’t always as easy as, well, it looks.
The good news is you don’t have to be a professional designer to have a professional looking Facebook Page. You just need a few tips from the pros.
I recently sat down with Constant Contact web designers Chip Chaunamom, Chris Chiusano, Trey Simmons, and Alyssa Venuto for some insight on how small businesses can design polished, attractive Facebook Pages and social campaigns. [Read more...]
We’ve all heard the adage, “If you don’t have anything nice to say about somebody, then don’t say anything at all.”
This was sound advice in the world before Facebook, and it’s possibly even better advice in a world where there’s a digital trail of all the things you say and do.
Sure, I know it can be tempting. You’ve got a captive audience of your fans. You’ve got an eye on the competition. You may want to share the things you don’t love about your competitors. You may start to think, “What’s the harm of a little comment that will help my fans — and the world — see what I see?”
The long and short of it is this: No one likes a meanie.
And it’s a better experience for you and your fans if you keep the conversation positive, focused on the great things your business or organization is doing, and the things that give value to your fans.
Timing isn’t everything, but it’s important.
So what’s the best time to post on Facebook?
It would be great if I could just say: “10:17 a.m. on Tuesdays!”
But it’s not quite that easy.
While there’s no hard and fast rule as to the best time to post on Facebook, marketers have uncovered better times than others.
A recent study shows that the best day of the week to generate the most Facebook shares is Saturday.
At Constant Contact, we tend to get the most engagement on our Facebook Page early in the morning on weekdays (at the start of the work day), in the early evening on weekdays (when people are getting home from work), and on Saturdays.
Even though that works for us, it doesn’t necessarily mean it will be the best time for your business to get shares on Facebook.
Wondering what time’s the best for you? Let’s take a look at how to figure it out. [Read more...]
