I recently sent out my 108th weekly email newsletter. I started back in March, 2011, and haven’t missed a week since. I’m happy to say that I regularly receive fan mail from newsletter readers. They love receiving it, and it now has many thousands of subscribers. Between you and me, it’s not that difficult to [...]
Jakob Nielsen, the usability researcher at the Nielsen Norman Group has stated that the average amount of time readers spend with our emails is 51 seconds. 51 seconds! When you think about it, processing email at high speed is a survival tactic we all employ. We’re drowning in overflowing inboxes, and in order to have [...]
If your emails don’t get opened… If your website visitors stay for just a few seconds and click away… If you have a hard time getting customers to pay full price for your products and services… …it might be the way you’re presenting your business. In a word, it might be your design. Or rather, [...]
You’re doing everything right. You’ve got your email marketing set up, and you’re sending useful information and promotions on a regular basis. You’re hosting events, both online and in person, and inviting people to them through all the right channels. You’ve got a website—maybe even a blog—that you’re updating regularly. And your products (or your [...]
Wouldn’t it be great to finish up 2013 with a higher open rate and better results from your email marketing efforts? It’s not impossible. Here are five resolutions that will help get you there. 1. I promise to make my emails customer-focused Before you sit down to write an email to your customers (and prospects), [...]
We’re heading into the holiday season, and you may have plans to ramp up your email marketing. That makes perfect sense! After all, what’s better than an email for making offers and letting prospects know when there’s a big sale? Except … almost all your competitors and colleagues have the same idea. So those prospects [...]
Have you ever noticed how much you have to read every day? The people on your email list are no different. We’re all processing information from the time we get up until the time we shut our eyes at night. One way to give your email readers a break—and for you to take a break [...]
You craft a beautiful, well-written email, and make a valuable offer that you think is impossible to resist. But … no one clicks. What can you do to make sure your offer gets clicked, acted on, and responded to? Read on to find out 10 ways to sway your readers to take action. 1. Write [...]
How many fonts do your emails use? Your header art may use one or two fonts. Your headline might use another font. Your text might use a different one. And if you have a sidebar, that may use yet another font. Bad idea. Why? Too many fonts used together make your email look scattered and [...]
Color will make or break your next email campaign. Sound too bold to be true? When your email message is opened, you have a split second to make a good impression. Long before any of your words are absorbed, your reader sees the appearance of your email. And color is the first thing that makes [...]
