[Video] What Should I Do About Google’s Secure Search?

In late September, Search Engine Land reported that Google had made a change aimed at encrypting more natural search activity. As a brief refresher, in October 2011, Google announced that when users are logged into their Google accounts, they will be encrypting searches for privacy reasons. How did this change…

What is Google AuthorRank and Why Should You Care?

Since the rise of Google search, rankings have been determined in large part by the number of inbound links your website or blog accrues. The logic behind the search algorithm (that is, what ranks one website ahead of another) sees other websites linking to yours as validation for your content…