This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years ago we upgraded our website and [...]
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not something good does come out of it. This week, it’s Google+ that’s getting a new look. With 40 new features coming along with it, this [...]
Over the last few years, people have started to think differently about the ways in which they access information online. With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark of a positive online experience. It should [...]
Over the last few weeks, we’ve been talking a lot about mobile-friendly emails. From simple strategies that will help you create mobile-friendly emails, to data that supports why mobile needs to a part of your email marketing — we’ve been focused on helping you make the switch to mobile-friendly email design. You may still have [...]
If you own a small business, you’ve probably been hearing a lot about mobile over the last few months. We’ve certainly been talking a lot about it here. It seems like each week there’s new data about why mobile is important and how the increased usage of smartphones and other devices have changed the way [...]
Boloco is a business that knows a thing or two about inspiration. From their globally inspired menu, to their commitment to delight and inspire every customer that walks through their doors, inspiration is a major part of what made this East Coast burrito chain success. Boloco also knows exactly how to inspire action from their [...]
When it comes to social media, LinkedIn hasn’t always been perceived as the most exciting place to visit. It’s not their fault. After all, it’s not easy to make an online resume, which is primarily how a lot of LinkedIn users use the site, any more exciting, interesting, or engaging than it already is. But [...]
These days, it’s hard to find something you can’t do on a mobile device. Want to watch your favorite TV show while running on the treadmill and monitoring your heart rate all at the same time? There’s an app for that. How about something a little more basic like paying your bills, managing your calendar, [...]
These days, you don’t have to travel far to realize that mobile activity has reached an all-time high. Whether you’re in the office, out to lunch, or just walking down the street, it’s tough to find a place where people aren’t glued to their smartphones or tablets. (You may even be reading this on a [...]
In today’s content marketing industry, it’s no longer about who has the biggest budget or in most cases, the loudest voice in the room. It’s about the businesses that create meaningful content that connects with their customers. The content that will have the greatest impact makes customers stop, pay attention, and realize that yes, this [...]
