We’ve all heard this before. And whether you believe in it or not, the truth is that sometimes, no matter how hard you try, it’s what people see and believe that ends up being reality.
Here’s an example: When I was a teen, my little sister believed there was a “monster” living under her bed. No matter how much I reassured her that she was imagining it, she didn’t care. It was her perception that there was a monster there, and that was her reality.
She’s since matured, but I’m still working with perception/reality issues: This one involving event hosts and their attendees.
The good news is that no matter how much work there may be to do, and no matter how unprepared you may feel, you can create the perception that you’ve got it all under control and that your attendees are at a professionally organized event.
From the invitation to the post-event follow-up, just follow these 5 simple tips designed to impress your audience, and you’ll leave them thinking what a professional host you are. [Read more...]

