Posts by Shawn Micklovich

5 Easy Ways to Show Event Attendees You’re in Control

“Perception is reality.”

We’ve all heard this before. And whether you believe in it or not, the truth is that sometimes, no matter how hard you try, it’s what people see and believe that ends up being reality.

Here’s an example: When I was a teen, my little sister believed there was a “monster” living under her bed. No matter how much I reassured her that she was imagining it, she didn’t care. It was her perception that there was a monster there, and that was her reality.

She’s since matured, but I’m still working with perception/reality issues: This one involving event hosts and their attendees.

The good news is that no matter how much work there may be to do, and no matter how unprepared you may feel, you can create the perception that you’ve got it all under control and that your attendees are at a professionally organized event.

From the invitation to the post-event follow-up, just follow these 5 simple tips designed to impress your audience, and you’ll leave them thinking what a professional host you are. [Read more...]

Go Ahead and Charge for Your Events. You’re Worth It.

So you’re traveling to Boston for the first time and want to find a guidebook that highlights places to go and things to do.

You stop by the local tourism office, and when you ask for help, you’re presented with two similar looking guides: One is free and the other is $10.

Which one do you choose?

If you’re me, you’d choose the $10 book, and here’s why.

I’m making the assumption that the writers of the paid version have put more time, effort, and detail into the book. When I’m traveling to a new place for the first time, thorough details are important and easily justify the small investment. 

Event attendees think like tourists

The same holds true for your events and the mindset of your potential attendees. You’ve put in the time, effort, and detail; communicate that value by asking for a nominal fee in return — even if it’s just a couple dollars. Assure your audience they’ll get the return they’re looking for and the investment of their time will be justified. [Read more...]