How to Create a Media Kit for Free Publicity

Free publicity. It’s the dream of every small business owner. But sadly, it’s not the goal of every small business owner. We can dream in our sleep, but to achieve a goal we need to be fully awake, alert, and working hard at it. A media kit (also called a…

5 Tips to Show Up in Instagram’s New Algorithm Feed

If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently. Items used to appear reverse chronologically in your followers’ feeds, so if your followers checked their Instagram accounts shortly after you posted something, your photo would appear at…