Posts by Susan Solovic

Hiring? First Day Blunders Can Be Costly Mistakes

Teacher in classroom with students raising handsRemember, your first day of school?

Butterflies flickered in your stomach. What would your teacher be like? Who would you play with?

Because you didn’t know what to expect, it was pretty scary.

The first day on a new job is much like the first day of school.

A new employee is both excited and apprehensive. With that in mind you should do everything you can to make your new team member feel comfortable and accepted.

Unfortunately, many small business owners spend a great deal of time and resources carefully recruiting and selecting the right employee, but they drop the ball once they’ve made the hiring decision.

You only have one chance to make a good impression

That first day on the job sets the tone for your employee’s perception of your company and first impressions are often lasting impressions. As a result, employees who have negative experiences typically don’t stay around for long. That means you’re back at square one.

So why not take the time to do it right?

Every business person understands the necessity of getting all the employee paperwork taken care of on the first day. But a good first experience involves much more than filling out forms.

Prior to the first day, mark off sufficient time on your calendar to spend time with your new team member. If you have other employees, make sure you introduce them to everyone. And make it a priority to actually get to know your new addition to your staff. Ask them about their hobbies and interests and look for common areas of interest. This gives you the opportunity to get to know them on a more personal level.

Consider putting up a welcome banner in the new employee’s workspace. In my company, we used to greet a new team member with a balloon display and a basket of goodies on their desk.

Plan ahead

Don’t stick the employee in a make-shift work area. Be sure their work space is prepared. They should have the work tools and supplies they need to get started.

In addition, provide them with their e-mail address, initial password and telephone number so they feel as though they are connected. You might also want to give them a specific assignment – something they can get started on to feel as though they are contributing.

Touch base with the new employee throughout the day to see how things are going. Keep communications flowing so your new employee feels comfortable asking questions and learning the ropes.

Avoid the first day blunders

When your company loses an employee it also loses money and productivity. Once you’ve found a good person to add to your team, take the necessary steps to help ensure they stay. Make the first day a memorable and positive experience.

Do you have any first day experiences to share? Tell us in the comments.

3 Tips to Transform a Complaining Customer Into a Loyal Customer

“Your most unhappy customers are your greatest source of learning,” according to Microsoft founder Bill Gates.

complaint boxCongratulations — you’ve launched your new business venture and you’re starting to build your customer base.

You’re working hard to make sure your customers are pleased with your product and/or service. Unfortunately, no matter how hard you try, eventually something will go wrong and you’ll find yourself dealing with a customer complaint.

Don’t fear a complaining customer [Read more...]

5 Ways to Manage the Stress of Growing Your Small Business

Stress-Free woman enjoying the sun with arms outStarting and growing a small business is stressful.

No doubt about it.

A recent survey from ComPscyh Corporation found more than half of all workers find it tough to stay focused on their jobs because of stress.

Stress affects us mentally, emotionally and physically.

Between 75 and 90 percent of all primary care doctor visits are stress-related, and stress is linked to most of the leading causes of death. Clearly when you let stress take control of you, it significantly minimizes your ability to succeed in your business.

April is National Stress Awareness month so I thought I’d share some tips on how you can get a grip on stress in order to enhance your business success. [Read more...]

5 Tips to Find and Work with a Mentor for Your Small Business

Mentors play important roles in our lives at various stages.

I’ve been fortunate enough to have had many great mentors during my life — as a student, corporate employee, attorney, author, and business owner.

In these turbulent times, if you’re struggling to grow your business and you don’t have a mentor, then you are missing out on a significant competitive advantage.

Many entrepreneurs don’t know how to go about finding a mentor. So here are a few tips to help you not only find a mentor, but make the relationship beneficial for you both. [Read more...]

A Positive Attitude Is Critical for Small Business Success

I travel for business every week.

Flight delays and cancellations are a fact of life, so I’ve learned to roll with the punches.

But many travelers aren’t so tolerant.

Here’s a case-in-point: A few weeks ago, I was on a plane that was called back to the gate and was ultimately cancelled because of mechanical problems.

The man seated next to me went ballistic when the pilot made the announcement. He screamed at the flight attendant who had absolutely no control over the situation. His face turned bright red and he was sweating profusely. I thought he was going to have a heart attack.

The reality of the situation was that it didn’t matter who he yelled at, the situation wasn’t going to change. What a waste of energy!

The cancellation was an inconvenience for me — no doubt about it. But not nearly as much of a problem as taking off in a malfunctioning plane. I had no desire to do that. [Read more...]

Tomorrow Is Leap Day. How Will You Spend the Extra Time?

How many times have you wished for more hours in the day?

I know I do it all the time.

There never seems to be enough time to get everything done when you’re building a business. Like many of you, I work nonstop, seven days a week. And if I could figure out how to go without sleep, I’d do it.

Well, this week our wish for extra time is coming true.

While most years are 52 weeks plus one day, this year has 52 weeks plus two days — that second day being what we call Leap Day. That’s right: It’s the extra time we’ve all been craving.

Now that you have what you wished for, what are you going to do to make the most of your bonus time? [Read more...]

Ain’t No Mountain High Enough to Stop Successful Business Owners

“Ain’t no mountain high enough. Ain’t no valley low enough. Ain’t no river wide enough … to keep me from getting to you, babe.”

You may remember this song, which was popularized by Marvin Gaye in 1967.

For some reason this Valentine’s Day, the lyrics keep running through my head — not about my husband (although I do love him), but rather, about my business. And not just my business, but every successful small business out there.

I realize Valentine’s Day is for personal relationships, but aren’t our relationships with our businesses just as strong?

When you launch a business, it’s personal. In the early days, you are the business. You nurture it, you do your best to protect it, and you struggle to help it grow. The lines between your personal and business life are completely blurred. The business occupies your heart and mind constantly. [Read more...]

Is It Time for Your Business to Change Course?

Recently I read a report that said nearly half of all small business owners say it’s the economy that’s preventing them from growing their businesses.

Really?

Come on folks, get over it. The economy is what it is and if you want to use it as an excuse, shame on you.

Yes, the economy continues to be sluggish, and I agree things are tough. But no one ever said it was going to be easy. Think of the saying, “When the going gets tough, the tough get going.” So … get going. [Read more...]

Are You There When Your Customers Want You to Be?

It seems to me to be plain old common sense: In order to sell your products to your customers, you have to be open for business when they are available to buy. So why, then, are so many businesses closed when they should be open?

A case in point: There’s the cutest clothing boutique in my neighborhood. I love the trendy styles, and have purchased a number of items there since the store opened a few years ago. However, recently, it seems as though the store is never open. I used to be able to pop in whenever I had an extra few minutes, but now the sign on the door says they are open only on certain days for a specific number of hours. Unfortunately, they are losing my business and I imagine a lot of other customers as well.

I dealt with a similar situation with a professional services business. A doctor friend of mine decided to open a medi-spa. The spa’s hours corresponded with his regular medical office hours, Monday–Thursday, 9:00 a.m. to 5:00 p.m., and a half day on Friday. In order to make an appointment for one of the spa services, you have go during the day — which means most likely you’ll have to take off from work. [Read more...]

This Year, Focus on Smart Selling

Cautiously optimistic is how I’d describe the sentiment among small business owners as we enter the new year. Although most of us recognize that there will continue to be economic challenges ahead, we are ready to push forward to build our businesses.

However, here’s something you need to be aware of as you plan your strategies for the coming year: According to the Guardian Life Small Business Research Institute’s 2012 Small Business Trends Report, many small businesses will find increased competition for their customer base. The report notes that larger companies will aggressively market to prospects they once considered to be “too small.” More competition means you’ll need to make sure your house is in order. That means staying focused on smart sales strategies to maintain your market share.

Here are four things to keep in mind: [Read more...]