Have you heard about the local educational events that Constant Contact’s team of Local Experts organizes all across the US, Canada, and the UK? As a small business owner is your schedule just too hectic to take time out of your day to drive to one of these live events? If this rings true, you’ll [...]
What’s in this episode? 14 minutes of marketing awesomeness. 1. This week’s topic: Email Gets More Mobile Time We’ve discussed the importance of considering mobile before when it comes to online marketing. And now with more data showing the increasing impact of mobile devices on internet usage—especially when it comes to consuming email—it makes sense [...]
If you own a small business, you know just how important scheduling can be. But did you also know that scheduling can play an important role in your email marketing as well? Coming up with the perfect time to send your emails starts with understanding the needs and expectations of your target audience. When are your customers, members, [...]
These days, you don’t have to travel far to realize that mobile activity has reached an all-time high. Whether you’re in the office, out to lunch, or just walking down the street, it’s tough to find a place where people aren’t glued to their smartphones or tablets. (You may even be reading this on a [...]
I recently sent out my 108th weekly email newsletter. I started back in March, 2011, and haven’t missed a week since. I’m happy to say that I regularly receive fan mail from newsletter readers. They love receiving it, and it now has many thousands of subscribers. Between you and me, it’s not that difficult to [...]
Big time marketers will think I’m crazy for saying this, but here’s how I got my first 1,000 subscribers: face-to-face conversation. That’s right. I personally invited a thousand people to be on my list. Yes, my list growth was slow. It took years. If you don’t have that kind of patience, you can stop reading [...]
If you want to grow your email list, you need to provide a way for new subscribers to sign up easily. The problem is that not all of your potential subscribers use the same methods to get information about you—some might visit your website, others might follow you on social media, and a there are [...]
Has this happened to you? You’ve spent a lot of time writing and designing a great email to send to your list, but your open rate, engagement, and list growth are not where you want it to be. In our recorded webinar Beyond the Inbox, we’ll show you how to use Constant Contact email marketing [...]
“Clicks can tell you a lot about what type of content your readers are most interested in. If someone opens an email, reads a piece of content and clicks a particular link; that’s a good indication that they’re interested in that product or that offer or whatever you may be writing about,” explains Bridget McKone, [...]
Yep. I’m about to date myself for sure. But does anyone else remember seeing NBC’s “The More You Know” public service announcements in the 1980’s while watching your favorite cartoons growing up? It turns out that this informational campaign still exists as a platform to inspire individuals to create change in their lives and communities. [...]