Get your social savvy here.
Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know. Here are my 10 things: 1. Social media is [...]
You may have heard of or even participated in a Twitter Chat. But have you ever checked out a Facebook Chat? Each month, a few of my marketing-obsessed colleagues and I choose a topic to focus on and host a live Q&A on the Constant Contact Facebook Page. We cover a variety of topics from [...]
It’s no secret that Twitter is a medium that most small businesses and nonprofits should at least dip their toe in. But what about Solution Providers? You may be using Twitter for your clients, but do you use it for yourself? If you don’t, now’s the time to start. Constant Contact recently blogged about a [...]
If you’ve been using email and Facebook to market your small business, you have subscribers and fans already. But don’t you want more? Continuing to grow your email list and attract new fans is an important part of any online marketing strategy. And did you know that you can use these tools together to grow [...]
According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success. This year, I was lucky enough to attend the interactive conference at SXSW in Austin, TX. I spent five full days attending a ton of awesome sessions. One of my favorites was “The Big Shift [...]
We all have a little Ansel Adams in us. But for most, becoming a world-renowned, award-winning photographer is out of the picture. That’s where Instagram comes in. With cool features and settings, we can transform everyday photos into pieces of art. But, first things first, what exactly is Instagram? Instagram is a social network that [...]
If you’ve been using social media marketing for a while, you might have thought about adding another platform to your marketing plan. It’s spring, the perfect time to try something new, so why not? You may have heard of the hottest new social media tool, Pinterest. Why has it been getting so much press? Because [...]
What’s in this episode? 20 minutes of marketing awesomeness. 1. This week’s topic: Should you add a new social media platform to your online marketing? What better time than Spring to try new things? And of course that includes new social media platforms. Maybe it’s Pinterest, Instagram, or Google+. 2. Questions/topic we discuss: Are there [...]
On April 15th, or Tax Day, many of us are reminded how much of a procrastinator we can truly be. Let’s face it, owning a business means that doing your taxes is an even longer process than most. Which naturally means you will procrastinate even more than the average person because you barely have time [...]
Editor’s note: As a Boston area company it was with great excitement we published this post on the morning of the 2013 Boston Marathon. None of us could have imagined how quickly the day would turn. The impact of this tragedy was felt both on a personal and professional level. Our thoughts are with all [...]