What’s in this episode? 20 minutes of marketing awesomeness. 1. This week’s topic: Should you add a new social media platform to your online marketing? What better time than Spring to try new things? And of course that includes new social media platforms. Maybe it’s Pinterest, Instagram, or Google+. 2. Questions/topic we discuss: Are there [...]
On April 15th, or Tax Day, many of us are reminded how much of a procrastinator we can truly be. Let’s face it, owning a business means that doing your taxes is an even longer process than most. Which naturally means you will procrastinate even more than the average person because you barely have time [...]
Editor’s note: As a Boston area company it was with great excitement we published this post on the morning of the 2013 Boston Marathon. None of us could have imagined how quickly the day would turn. The impact of this tragedy was felt both on a personal and professional level. Our thoughts are with all [...]
What’s in this episode? 25 minutes of marketing awesomeness. This week’s topic: Facebook Home, LinkedIn Tagging, & the 40th Anniversary of the Cell Phone This week we’re discussing the new “Facebook phone”, a new Facebook-like feature now on LinkedIn, and our old friend the cell phone turns 40. As always we love to hear your [...]
Did you know, by using a Facebook Page as opposed to a personal profile, you receive a free analytics tool provided by Facebook? This tool is referred to as Facebook Insights and is something all small business owners should be using to help grow their Facebook presence. Why use Facebook Insights? Research plays an important [...]
With spring finally here, it’s time to start digging into some of those projects you’ve been putting off all winter. Whether it’s finally getting around to finishing something around the house or revisiting one of those resolutions you made back in January—the change of seasons comes with all sorts of new possibilities. Spring is also [...]
Like a lot of people, I share somewhat of a love/hate relationship when it comes to going to the gym. (Actually, if I’m being completely honest, the relationship would be more accurately described as hate/hate.) It’s not that I don’t like feeling healthy or getting in shape. I do. It’s just that for me, the [...]
What’s in this episode? 17-minutes of marketing awesomeness. 1. This week’s topic: Facebook Changes Cover Photo Rules and More This week we’re discussing some new Facebook changes and what they mean for small businesses. 2. Questions/topics we discuss: Changes to Facebook’s Cover Photo policy. Hooray! Facebook’s Lookalike Audiences: A new way to reach potential customers [...]
If you’ve been logging on to Twitter over the last few weeks, there’s a good chance you’ve seen the hashtag #SXSW pop up on at least a few occasions. If you don’t know, #SXSW is the official hashtag for the South by Southwest Conferences & Festivals which took place in Austin, TX from March 8 [...]
If you own a small business, there’s a good chance you’re already creating a lot of content to support your online marketing efforts. You’re not alone. According to a recent study from the Content Marketing Institute, 91% of B2Bs and 86% of B2Cs are currently using content marketing to engage current customers and to reach new [...]