All businesses and organizations want their newsletters to be something customers will actually want to read. When customers want to read your newsletter, they will be more likely to open your emails, tell their friends about you, and most importantly—take the next step to help you grow your business. So what do you need to [...]
Surveys and Feedback
Get to know your audience.
One of the most common questions we hear from customers is, “How can I increase my email open rates?” It’s human nature—we always want more—and the same goes for our email marketing efforts. We want more people to subscribe, more people to open, and now with social media, we want more people to share. Recently, [...]
Let’s face it: people don’t get too excited about the idea of taking an online survey. They may not have the time, they’re distracted by their to-do list, or they simply don’t see it in their inbox. Whatever the reason, it’s your job to get the customer feedback you need to improve your product or [...]
As the busy holiday season reaches its end, you are likely seeing (and hopefully, delighting) more and more customers every day. That positive experience will keep them coming back, and by leveraging online reviews you can use those customers’ positive feedback to bring in new customers as well. According to ChannelAdvisor’s 2011 Global Consumer Shopping [...]