Get to know your audience.
All businesses and organizations want their newsletters to be something customers will actually want to read. When customers want to read your newsletter, they will be more likely to open your emails, tell their friends about you, and most importantly—take the next step to help you grow your business. So what do you need to [...]
One of the most common questions we hear from customers is, “How can I increase my email open rates?” It’s human nature—we always want more—and the same goes for our email marketing efforts. We want more people to subscribe, more people to open, and now with social media, we want more people to share. Recently, [...]
I’d like to take this opportunity to take a quick survey: Do you want to make better email marketing decisions? Do you want to give your readers more relevant content? Do you want to have a leg up on your competition? If you’ve answered “yes” to any of these questions then it’s time you learn [...]
Let’s face it: people don’t get too excited about the idea of taking an online survey. They may not have the time, they’re distracted by their to-do list, or they simply don’t see it in their inbox. Whatever the reason, it’s your job to get the customer feedback you need to improve your product or [...]
When you think of online surveys and polls you probably think of the customer satisfaction survey you send out from time to time. But surveys are also an easy way to make the communications you’re already doing—email newsletters, content on your Facebook page, etc—more engaging. Engaged and interested customers and members are more likely to [...]
To respond … or not to respond? With apologies to William Shakespeare, if you have a Facebook Page, then that is the question. But it’s really not a question. You should respond to feedback shared on Facebook. After all, if someone were to call you up or walk into your place of business to tell [...]
Here at Constant Contact, we’re lucky to have many people who call themselves fans — both the Facebook kind and the offline kind. But like any business or organization, we sometimes have, ahem, “opportunities for improvement.” At those times, we’re happy to hear feedback, even if it’s not the positive kind. That’s because when your [...]
As the busy holiday season reaches its end, you are likely seeing (and hopefully, delighting) more and more customers every day. That positive experience will keep them coming back, and by leveraging online reviews you can use those customers’ positive feedback to bring in new customers as well. According to ChannelAdvisor’s 2011 Global Consumer Shopping [...]
One of the best ways to find out if you’re running a successful event is to listen to your event attendees. The good news is that social mediamakes it easier than ever to “eavesdrop” on what your attendees are saying — while the event is taking place. And you won’t need to get a court [...]