[Guide] Planning a Successful Feedback Campaign

Getting a steady stream of customer or member feedback is an essential part of efficient growth for any small business or nonprofit. Feedback provides a new level of confidence for making smart decisions that will positively impact your business or…

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A Missed Opportunity No Business Can Afford

Did you hear the story about the Wheel of Fortune contestant, who guessed every letter in the puzzle, but still managed to miss his chance to win $1 million by mispronouncing one word? What a missed opportunity! Everything he needed…

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8 Tips for Writing Effective Survey Questions

Once you’ve identified the main objective for your online survey, the next step is to write your questions. Sounds easy enough, doesn’t it? But beware. There are some common mistakes that are easy to make even on the simplest of…

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