20 Writing Prompts for Quick and Creative Non-promotional Emails

Your customers want more than promotional emails from your retail business.

Are you giving them tips to use your product effectively? Have you introduced them to the people behind your business? When was the last time you asked them for feedback?

To drive sales with email marketing, go beyond self-promotion; look for ways to provide value and build customer relationships.

But even if you want to send a non-promotional email, how do you know what to send?

We get it. Sometimes coming up with an idea is the hardest part.

If you’re stuck, use these 20 writing prompts as inspiration.

We show you how to use these ideas in our free Virtual Workshop for Retailers: Write Your Email in 15 Minutes or Less.

Note: This workshop is the second part of our new virtual workshop series, How to Increase Your Sales with Email Marketing. If you missed the first session, get caught up here.

Download your writing prompt worksheet to get started right away!

And check out a few examples from other small businesses:

  • Provide a “how-to” tutorial

Orange Cycle, Orlando, Florida

orange cycle how to tutorial

  • Provide a gift guide

The Basketry, Luling, Louisiana

gift guide example email

  • Highlight your social media profiles

Art Impressions, Salem, Oregon

art impressions email example

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