Event Feedback: the Good, the Bad, and the Ugly — It’s All Critical to Your Success!

You just had an event.

You have another one to plan.

How do you know how to make the next event even better?

One of the ways is to ask for feedback.

It can be uncomfortable to hear, but if you want to improve your events and keep filling seats, it’s important to gather it.

But don’t worry; it can be a very simple process.

Here are some tips to get the feedback you need to succeed:

Monitor your social media while at your event

Find out what people are saying about the event—while it’s taking place. This will give you some immediate feedback you might be able to address right away.

Send out a post-event survey

With Constant Contact, you can quickly create a survey to gather exactly the information you need to improve future events.

Here are some key questions you might want to include:

1. How did you learn about the event? The responses you receive for this question will help you figure out where your marketing and advertising dollars were well spent, and where you might want to make cutbacks for your next event.

2. How satisfied were you with the speakers and event content? Based on what the attendees came to learn, did they acquire the skills or knowledge they needed to take action?

3. What did you think about the event facilities, location, parking, etc? This will give you a better idea of what the attendees thought of the event venue. There may have been things they encountered you might be able to change by speaking to the event management team, or you might decide to change the venue all together.

4. How likely are you to tell others about this event? Word-of-mouth can be your best friend or your worst enemy when it comes to marketing your event. You want to know what your attendees overall experience was so you can use it as a testimonial for future events or to address problem areas that might cause “negative chatter.”

When you’re developing your questions, think about using a scale for the responses. For example, on this last question the answer choices might be: Very likely, Somewhat Likely, Neutral, Somewhat Unlikely, and Very Unlikely.

You also want to provide some open-ended questions or areas where people can leave comments. This allows people to speak freely about the event and address things you might not have even thought of. The more you know, the better you can use this information to improve your next event.

Gather feedback all the time

At Constant Contact, we gather feedback all the time. At the end of every webinar, we send out a survey with some of the same questions listed above. We get valuable insights that help us fine tune our upcoming webinars. And, in fact, our satisfaction is typically very high, 88% for the last webinar we held!

So, don’t be afraid of the bad and the ugly you might receive when asking for feedback. No matter what the response, if it helps improve future events—it’s all good!

Have you asked for event feedback in the past? What did you learn? Tell us in the comments below!

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