News Roundup1
News Roundup1

3 New Facebook Features You Need to Know About… And Other Hot Topics.

Are you willing to pay for more attention on Facebook?

Do you want to share your Facebook responsibilities without losing control?

Are you having trouble managing your Facebook schedule?

If you answered yes to any of these questions, Facebook has something new for you this week.

Also, if you are looking for Google Places, you better bring a Google Map.

Read about these stories and more in this week’s news roundup.

1. Pages can now pay to promote on Facebook

Facebook has started rolling out Promoted Posts for brand pages, which will let users pay for more exposure in their fans’ newsfeeds. The new “Promote” button will show up right next to the “Post” button in the status update box and will offer businesses more exposure for the price of $5, $10, $15, or $20.

Bottom Line: Getting your content seen by your fans is only part of the equation when it comes to marketing your brand with Facebook. Promoting your post will get your content better exposure, but it’s important to remember that doing a paid promotion doesn’t necessarily mean your page will get better engagement.

2. Facebook introduces different roles for Page administrators

Facebook has added five different roles for Page administrators in order to help multiple admins organize their responsibilities. The five administrator levels will give specific functionality to different admins and will be controlled by the “Manager”.

Here are the 5 levels:

  • Insights analyst: Can view insights.
  • Advertiser: Can view insights and create ads.
  • Moderator: Can view insights, create ads, send messages as the page, and respond to and delete comments.
  • Content creator: All moderator powers, plus the abilities to create posts as the page, edit the page, and add applications.
  • Manager: All content creator powers, plus the ability to manage admin roles.

Bottom Line: You should only give administrator access to people that you know and trust. Having multiple administrators can be a good way to manage the social workload, but make sure that you are all on the same page when it comes to your Facebook activity or you could end up looking bad.

3. Facebook announces post scheduling for pages

Facebook has released a new feature that will let page administrators schedule posts up to six months in advance. While other third-party platforms like Hootsuite have offered this feature for some time, users will now be able to use an on-site tool within Facebook.

Bottom Line: Small businesses have been looking for a way to make Facebook work for their schedule for a long time.

It can be a huge advantage to pay attention to when your posts are getting the most engagement and schedule them accordingly, but be careful of the “set it and forget it” mentality.

Remember: just because you can schedule posts doesn’t mean that you shouldn’t continue the day-to-day engagement that you’ve been doing on Facebook.

4. Google Places are gone and Google+ Local pages have arrived

Google revamped their “local” strategy this week – announcing that Google Places is going away and that 80 million Google Places pages had been converted to Google+ Local pages. The announcement came with a number of other local integrations, including a new “Local” search tab and access to Zagat ratings in Google+.

Bottom Line: Google+ Local pages are making Google’s local strategy much more social. With the new pages, users can post reviews, share pictures, and recommend businesses to their Google+ connections.

Customers are already using Google to search for your business and it will be interesting to see if the new “localization” of Google+ drives more people to the social network.

5. Daily Twitter usage has doubled in the last year

The number of daily Twitter users has doubled in the last year and quadrupled in the last two years, according to a new survey from the Pew Research Center. The overall percentage of users has remained consistent at 15%, which is only up 2% from last year.

Bottom Line: The increase in daily usage on Twitter shows that engagement is up on the social network. Looking at how many people are logging on each day can be just as important as the overall number of users, so these statistics show that more users are integrating Twitter in their daily routine – which means the potential reach of the social network is much higher than previously thought.

What news topics caught your eye this week? Let us know below!

Comments:

Leave a comment »
  1. More roles for page contributors is an awesome feature.

    Reply
  2. Adirondack Tack •

    Is the FB post scheduling coming out in phases? My personal page has it, but my business page does not, which does me no good.

    Reply
  3. Michelle •

    You mentioned, “It can be a huge advantage to pay attention to when your posts are getting the most engagement and schedule them accordingly”. Is there a way to determine the time that posts are most popular?

    Reply
    • Ryan Pinkham •

      @Michelle Thanks for reading! There has been some research done about when to post to Facebook for more engagement but there really is no definite answer.
      http://blogs.constantcontact.com/fresh-insights/whens-the-best-time-to-post-on-facebook-and-twitter-and-other-hot-topics/

      The best way to find out the best way to post for the most engagement for YOUR business is to try different things and see how people respond. Try sharing different content during the morning, afternoon, and later in the day and see how people engage. It may take a couple weeks but it’s a good incentive to be active on Facebook and both your customers and you will be benefit from it.

      Reply
  4. Adirondack Tack •

    Ryan – thank you for your reply, but my business page doesn’t even offer me the clock icon, so it’s not even a matter of using it incorrectly, it just doesn’t exist on my business page.

    Reply
  5. I definitively find it a handy tool for managing my company’s Facebook page.

    Reply
  6. Amanda •

    I’m interested in knowing WHERE the new tool to schedule posts on Facebook is…and how to use it? This was the first I heard about it – exciting news. Now I just need to know how to use it!

    Reply

Leave a Reply