We launched our Social Campaigns tool in February.
Now, we’re looking for the next big thing, and we think that we’ve found it.
It’s called MySpace.
The Myspace Effect
Well, for starters: the growth potential.
Last year, from January to February, the budding social network lost 10 million users. In February, traffic fell by 44% from that month a year earlier. And, from March 2010 to March 2011, unique users fell from 95 million to 63 million.
In June 2011, the social network, which sold to News Corp. for $580 million, was bought by Specific Media for $35 million.
“Everyone knows that things get worse before they get better,” says Josh Mendelsohn, senior product marketing manager. “And no business knows that better than Myspace.”
Mark Schmulen, general manager for social media, agrees. “With the creative genius of Emmy-award winning artist Justin Timberlake, a major investor, Myspace is sure to swing back in a new direction. After all, there’s no better expert at ‘bringing sexy back.’”
What is Myspace Marketing?
At Constant Contact, we’re developing a resource similar to our Social Media Quickstarter guide that is exclusively for Myspace marketing.
Some of the topics you’ll find in the guide are:
- How to Attract Customers with the Perfect Mirror Photo
- Staring into Space: Investigating Customers Who Forgot to Set Profiles to Private
- Hosting a Private Event that Can’t Be Set to Private so Everyone Shows Up
- Creating Phishing & Spyware Programs that Customers Will Absolutely Love
- The “Tom” Effect: How to Leverage Your Default Friend
Here’s a sneak peek at our infographic about the Myspace demographic!
The biggest advantages for Myspace Marketers may actually be in targeted “retro-marketing.” Rather than utilizing up-to-date information about users, advertisers on Myspace are able to use data that hasn’t been updated by users for two or three years.
“Myspace is literally the time machine of marketing,” Mark explains. “Want to know what a customer was up to in 2006? Think Myspace.”
To really delve into the Myspace phenomenon, we also spoke to communications specialist David Gerhardt, an avid and enthusiastic user.
“There are so many killer opps for Myspacers,” he says.
In addition to retro-marketing, he adds that brands on Myspace will never have to worry about user engagement again. “You literally get, like, twenty ‘comments’ a day sometimes. People want me to take quizzes, check out their profiles, and a lot of the times they post ‘403 Forbidden,’ which I think is a band or something.”
As Myspace develops into a social networking powerhouse, we’ll be extensively documenting the best strategies small businesses and organizations can use to stay in touch with customers.
“What people should understand about social media is that it’s cyclical,” Josh says. “In fact, I just re-activated my Friendster account.”
Have you tried Myspace yet? Share your – no, just kidding! HAPPY APRIL FOOL’S!