Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday!
Listen in as content manager, Dave Charest (that’s me!) moderates a marketing roundtable discussion with social media education developer, Azure Collier, social media specialist, Danielle Cormier, social media manager, Erica Ayotte, senior product marketing manager, Josh Mendelsohn, and communications specialist, Dave Gerhardt.
What’s in this episode?
24 minutes of social media awesome!
- Is there a downside to auto posting to multiple social networks?
- What do people expect when they follow you on different networks?
- How do you get more people to follow you on your social networks?
- Why is shareable content so critically important to reaching a new audience?
- What often overlooked Facebook feature drives a nice amount of new “Likes?”
- How do you manufacture word of mouth on Facebook?
- Where does selling come in on Facebook?
- What’s the proper ratio of content/promotion?
- How do posting frequencies differ on Facebook and Twitter?
- How do relationships differ on Facebook and Twitter?
Enjoy!
Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)
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Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode!
Love the concept of your “show”!
A few thoughts/comments.
Your group consists of all fairly young people. How does Facebook and Twitter relate to the older generation, or does it? For instance, I market for SuperMax Tools, and we are just “getting into” the social media portion of things. But, our target audience isn’t as Social-media savvy as other target audiences. How, then, do you still get them to Facebook and Twitter?
Please clairy the “Sponsored Story” concept. It was a bit difficult to grasp.
Finally, I think the whole beer theme is fun, but some people might take offense. Don’t know if that bothers you; I just thought I’d mention it. As for me, I’m going out to buy the beer you guys recommended!
Jackie,
Thanks so much for the constructive feedback. And the really great questions. We’ll tackle them in an upcoming episode. Until then one thing to think about is how you can tap into those who are social media savvy. For example, maybe you do something really cool on social media and get picked up as an example by an influencer in the space. Which gets your product seen by many more eyeballs. Some of which may be in a business that would need SuperMax or know of someone.
As for Facebook Sponsored Stories, we’ll have to delve deeper with a full post, but the gist is this: instead of a traditional ad you can choose to expand the reach of Facebook actions. So if someone likes your Page you can choose to have that activity served up to the people they’re connected with. The idea is “hey, my friend likes this and I like that too.” This works with status updates as well. Make sense? Here’s more about them from Facebook: https://www.facebook.com/help/?page=154500071282557
Cheers!
Also take a look at how this business is using YouTube: http://blogs.constantcontact.com/product-blogs/social-media-marketing/how-to-use-youtube-email-and-facebook-to-make-10000/
Jackie, we discuss your question in today’s Speakeasy: http://blogs.constantcontact.com/fresh-insights/national-small-business-week-speakeasy-5/
Hope it’s helpful.