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How You Can Use Images for SEO

You may have heard of the power of search engine optimization (SEO) when it comes to keywords, but did you know SEO applies to images, too?

It’s true! In fact, Google and other search engines will go out of their way to look for results that offer a blend of text and images.

On this very blog, in fact, we recently noticed the phenomenon of image SEO. One picture in particular was leading visitors to the site, but not necessarily the picture we intended.

Here’s the story of our unintentional triggering of image SEO and what you can learn from it:

Becoming friends

I noticed a funny thing a few weeks ago: one of the top search engine terms leading people to our blog was “friends.”

Not the Facebook kind, either. Just plain, old “friends.”

Picture for image SEO

This made me scrutinize one of our blog posts, “Why Email Marketing is Like Making New Friends,” a little more closely.

It had the word “friend” in it and it happens to be one of our most-viewed blog posts.

It’s one of our consistently, most-visited posts, but, considering all the views, the post is actually being shared less than average.

Your friendly neighborhood search engine

Like the great Sherlock Holmes, my first instinct was to go to Google.

I discovered that this particular post was getting so much traffic, because if you search “friends” in Google Images, the very first Jennifer Aniston-less picture happens to be the one from this blog post:

Why?

Well, the title of the image is the very direct “friends.jpg.” Not only that, the first two paragraphs are about friends.

And that’s SEO for images — ta da!

Kind of. In our blog, we’re still calibrating for image SEO ourselves. That means naming every picture something that is relevant for the audience we’re trying to attract. We’ve definitely been guilty of naming things something like the unhelpful “pic2.jpg.”

Relevance is also why “Why Email Marketing Is Like Making New Friends” doesn’t get a lot of social shares.

The post may drive visitors, but most visits are for the picture, not a post about email marketing.

Most people who come in through Google Images probably don’t give the post itself more than a glance, before skipping off back to search engine land.

So, with friends.jpg, we’re casting a big, clumsy net into the whole ocean, instead of using a fishing pole.

Getting the right visitors with visual SEO

It’s important to note that search engines still just rely on text to find the right images in the first place.

That’s why image titles matter. Keep that in mind when you save images, name them, or change them in any way.

If you have access to the other image details, edit those to make them as relevant as possible, too: metadata, captions, labels, transcripts, description fields.

For example, that’s what I did with all of these images, from title to description (I didn’t include a caption, because captioning an image about image SEO for the sake of image SEO would have been a little much):

Now, it’s time to sit back and see if I get readers who are looking for an article about SEO for images… or if I made a typo and wind up in searches for “SHOE images” or something crazy like that.

We’ll see!

What has your experience with SEO been like? Let us know below!

Comments:

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  1. Great tip! Thank you. We are guilty of the same sometimes: naming images with: screenshot_322 vs. video blogging how to

    Reply
  2. I’ve been SEO’ing images for over 6 months & actually caught some peers using my images (which they took down). These images SEO’ed that good! Next step is to start watermarking them. Great post as yes, SEO images do work!

    Reply
  3. Great post. Image optimization is a great tactic for acquiring easy links through Google image search. I teach an SEO training class and cover some of this in the class. Nice work!

    Reply
  4. Blaise Lucey •

    Thanks for reading, all! Glad to see that this post attracted people who were looking for things about images & SEO :)

    Reply
  5. Thanks! Very useful information. I have one post that has been the number one result on a Google search for over a month bringing in thousands of hits. It’s not even one of my better efforts. I still don’t know how it happened. I’m not complaining, but I do wish I could repeat that success!

    Reply
    • Blaise Lucey •

      Hi TeePee,

      Glad you liked the post. It does seem like some kind of arcane science to get posts into Google. It’s a combination of good writing, social sharing, SEO, and the timely nature of the post itself.

      It’s definitely a constant learning process!

      Reply
  6. Hi Blaise, I googled “SEO Keyword Optimization” and your article was 12th. Being a CTCT Solution Provider I of course decided to click your link and I wasn’t disappointed. Thanks for the very helpful info on the importance of SEO for images.

    Reply
  7. Adding that additional information to your images is a huge plus. Amazingly lots of people don’t spend the time to optimize their images. It is a wasted opportunity for sure. Great article on how you can use your images for SEO. Thanks for the info.

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