Recently, we set out to learn more about how small businesses are using mobile technology to help run, market, and grow their business.
We interviewed more than 540 small business owners and asked them specific questions about what role, if any, mobile has in their day-to-day business life.
Throughout our conversations, one thing was clear: mobile technology is everywhere, and small businesses are seeing its value in greater numbers than ever before.
Here’s a look at some of our most revealing findings:
- 77 percent of small businesses are using mobile technology, up from 66 percent in 2013.
- Adoption of mobile-optimized websites (60 percent in 2014, up from 34 percent in 2013), and mobile advertising (21 percent in 2014; 10 percent in 2013), saw the biggest gains.
- Other, non-marketing mobiles technologies currently used by small businesses include mobile storage apps (61 percent), scheduling/calendar apps (58 percent), and financial management apps (51 percent).
You can see all of our findings in the infographic below!
We’ve also included some useful tips to help you introduce mobile into your business and marketing activities. And if you’re looking for ways to easily mobilize your marketing, check out Constant Contact’s mobile apps.
(Can’t see the infographic? View it here.)
If you’re looking for more interesting insight and data, check out the research section of our newsroom here.