Featured Posts

Engaging Content? It’s Not Just Words and Pictures Anymore!

We hear all the time from small businesses and organizations that engaging content is hard to create. You focus on writing great newsletter articles and finding just the right … [Read More...]

Formstack infographic

Why Isn’t Your Facebook Content as Shareable as a Super Bowl Ad?

Last night, like many Americans, I did my patriotic duty (pun intended) and watched the Super Bowl. I consider myself a casual football fan (except when my team is playing — … [Read More...]

watching football game featured

Get Your Customers to Say “I Want That!” in Four Easy Steps

We all get tons of offers every day, whether it’s in person, over email, phone, or social media. If you’re like me, you probably don’t act on every offer you get. … [Read More...]

Fanbruary tip great offer

Latest Entries

Your Registrants and Contacts: They Belong to You and Only You

My family and I recently went on a vacation. We rented a house in a coastal town, and on Wednesday of that week, we ended up having lunch in town at a restaurant right on the harbor. The lunch was great and went off without a hitch (which is a rarity, as we have three very active sons). Except … [Read More]

Engaging Content? It’s Not Just Words and Pictures Anymore!

We hear all the time from small businesses and organizations that engaging content is hard to create. You focus on writing great newsletter articles and finding just the right pictures. Of course, these are very important parts of an email, but what most marketers really want is to have their … [Read More]

Why Isn’t Your Facebook Content as Shareable as a Super Bowl Ad?

Last night, like many Americans, I did my patriotic duty (pun intended) and watched the Super Bowl. I consider myself a casual football fan (except when my team is playing — we'll get 'em next year, Patriots), so I tend to get more excited each year about the commercials, and look forward to … [Read More]

Get Your Customers to Say “I Want That!” in Four Easy Steps

We all get tons of offers every day, whether it’s in person, over email, phone, or social media. If you’re like me, you probably don’t act on every offer you get. Sometimes it's because you don’t want to spend the money. Or maybe you don’t have the time. Or you wouldn’t want an item … [Read More]

Turn that Frown Upside Down: How to Make an Unhappy Fan a Happier Customer

Here at Constant Contact, we're lucky to have many people who call themselves fans — both the Facebook kind and the offline kind. But like any business or organization, we sometimes have, ahem, "opportunities for improvement." At those times, we're happy to hear feedback, even if it's not the … [Read More]