Constant Contact customers are email marketing pros. That’s because they see higher open rates and higher click-through rates than those who use other service providers. But the proof is in the pudding, and new research shows that Constant Contact customers see real benefits as a result of their email marketing efforts.
The Aberdeen Group, an independent research firm, recently surveyed more than 600 small businesses to learn how email marketing has affected their operations. The research showed that Constant Contact’s customers saw 29% more revenue than those at other service providers. In addition, they saw 5.8% increases in revenue year over year, versus the 4.5% increases seen by others.
We’re proud of our customers for achieving these results. It’s further evidence that email marketing works when you do it right. Taking advantage of Constant Contact’s KnowHow and personal coaching can help to take your efforts to the next level.
One customer who has reaped the benefits of email marketing is Michael Dwyer, marketing director at the Fruit Center Marketplace, located near Boston. In this video, Michael discusses how he uses email marketing. You’ll also hear from Peter Ostrow, research director at Aberdeen Group, who explains how email marketing can impact a small business’ bottom line.
How has email marketing worked for you? We want to hear your stories. Post your thoughts in the comments below.