How to Curate Content in 30 Seconds or Less

If you’ve heard the term “curating content,” it may have left you scratching your head.

Well, you know how a museum curator’s job is to show off different and interesting pieces in an exhibit? It’s basically the same thing.

Curating content can help any small business or organization that is struggling to come up with stuff to write in email marketing newsletters or post on social media.

Here’s an easy way to do it that will take you literally 30 seconds or less:

1. Go to and click “News.”

2. Type in the name of your industry or something related to your industry in the search bar and start curating.

3. Use the links for inspiration or link to the stories you find. Bottom line: put your own spin on them! 

The curation equation

That’s all there is to curating any content. Really.

Using trendy news articles as springboards for your own content, or just linking to them with your opinion, can help engage your customers on any network.

Better yet, you’ll start making your Facebook Page or emails a resource for industry news, so all of your fans and subscribers are more likely to come back, too.

Need more ideas for content? Try reading “5 Ways to Market Your Now-And-Again Service with Email Content.”


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  1. Great article, I started to ‘curate’ right away and posted to my social media. Thanks so much, I am inspired to write a newsletter and also ‘curate’ some content into it. Question, if I do add content, what are the rules to make sure you give credit to the article you are curating?

  2. Blaise Lucey •

    Hi Jennie, glad you found the article helpful If you’re curating, you’ll definitely want to link back to the original source of the material. Summarizing it for your audience is fine, but just make sure to cite where the information came from originally.

  3. This gets a little too close to plagiarizm… where someone “curates” another “curator” who “curated” from the original writer – without giving due credit. Be VERY thorough when doing research – always go back to the original writer (source). You can mention whatever blog/post/news outlet lead you to the original source, but credit the SOURCE, not your lead.

    I disagree with the “curate in less than 30 seconds” idea as it encourages content writers to short-cut on their research, leaving a lot of room open for plagiarizing without even know you are in the act thereof. Sometimes people procrastinate on their deadline, so yes this is a “feasible solution,” but not one that should be encourage – or even promoted. :(

    It is smarter plus means more to your readers when you use your own wordsmithing efforts. You can cite sources in your full story, even link to them, but for email & social media, is best to use your own words.

  4. Blaise Lucey •

    Hi LessZoa,

    Good points for everyone to consider.

    I personally think curating is a great way to share news with your email and social media readers.

    We do it all the time — whether you’re posting a news item on Facebook and asking readers “Hey, what do you think about X?” or gathering a few links that are relevant to your audience and saying “This link is about Y, here’s what I think about Y.”

    Curating content can also mean reading a news story and writing an opinion piece about that particular news story.

    I agree that it’s important to be careful to cite your original source and to never copy & paste the actual material.

    Readers on any channel want to hear your own personal voice, and providing an editorial alongside links can be a great way to guide them to other valuable information about your industry.

  5. Curation is definitely a great way to create content, but I think it’s not as easy as sifting through google news. A good curator has a well-established network of sources that focus primarily on the type of information he wants to provide to his readers. Remember, it’s all about what the users want, and this requires some research in the first place.

  6. Blaise Lucey •

    Hi Radek Szlyk,

    I think that having good sources is definitely where you want to end up – they can be a lot more reliable than a broad news aggregator like Google News!

    For example, this financial planner curates a lot of content and relies on Forbes, MSN, and the Wall Street Journal:

    But I think for people who are just beginning to curate and trying to find those sources, Google News is a great place to start.

    Thanks for reading!

  7. I wholeheartedly agree with LessZoa above on many points. The industry is changing; everything is becoming a “sound-bite.” How surfers read and process info is vastly different from even a couple of years ago. Overall, content curation can be a solid SEO tactic and a win-win for bloggers and clients if used ETHICALLY.

  8. Very interesting article. Thank you for sharing, and I enjoyed the insightful commentary.

  9. Thanks, Blaise. Your article answered my question on what is curating and how can I use it in my newsletter. I am definately going to start with Google News. I already saw two or three things listed there that will help me with my content.

  10. I like to use a combination of my own writing along with curated content. It shows that you’re a resource on a specific topic or in a specific industry. I feel curated content helps point my audience to useful information that they may be interested in. There is so much content out there why not help your audience find “the good stuff.”

    I do think that while yes, it can take only 30 seconds, I find that I take more time to dig around and vet out content before I point people to it. Citing and linking back to the source is important. The back links will help bloggers and content providers with their SEM.

    Thanks for a great article.


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