6 Reasons Why Your Next Event Needs a Homepage

There are a lot of different ways to promote an event online. So how you do decide which is best for you?

You could use Facebook — after all, with more than 845 million users, you’ll reach a lot of people. But what about the rest of the world that is not on Facebook?

You could send emails, but then you’ll only reach the people whose email addresses you already have. You could list your event in a directory, but then you have no control over who sees your message.

The answer is simple: You need an event homepage.

An event homepage makes a great addition to your promotional efforts.

Here are 6 reasons why:

1. More often than not, there isn’t a lot of real estate to work with when promoting your event — think tweets, email invites, directory listings, etc. So you need a place where you can provide all the details (the what, where and when) associated with your event. Think class descriptions, driving instructions and maps, photos from past events, sponsor details etc.

2. A homepage lets you and your network easily share the event. Attendees can email, tweet, share, post, or “like” this page.

3. You can’t expect someone to spend their time and money on your event if they don’t know what they get in return. The homepage gives you an opportunity to sell the event by adding details of why someone should attend — the WIIFM (what’s in it for me?). You can include bios of speakers and instructors, compelling statistics, information regarding the mission of your nonprofit, customer testimonials, and much more.

4. The event homepage becomes the hub for your promotional efforts. Linking to the page directly and/or including the URL in your materials gives you the ability to measure the impact of your activities. You can add Google Analytics to learn how your attendees found your event and where your marketing sweet spots are.

5. Sponsors sign on to your event because they want exposure. Use your homepage as another way to showcase the organizations that support you and your event.

6. Once the event is over, you can use your homepage to stay connected to attendees and non-attendees alike. Post photos and video from the event. If there are handouts, forms, or other assets associated with your event, link to them from your event homepage for easy access.

Give your event the best possible chance of success with a homepage. You’ll be amazed at what it will do to help you sell the value of your event.

Are you creating homepages for your events? How do they bring value to your events? Share your thoughts with us in the comments section below. 

Comments:

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  1. audiovfxinfo •

    thanks :D

    Reply
  2. It’s definitely hard to fit all of your event details into a short blurb on your site and, even if you can, it probably isn’t going to garner the attention it deserves. I really like your point about giving events their own homepage both because it makes it easier for folks to register and share the page and for you to measure the results of your marketing efforts. As you pointed out, the added space also gives you more real estate to work with.

    One question–if you hold a ton of events each month, would you ever get to a point where creating unique homepages wouldn’t make sense?

    Reply
  3. Hi Shawn,

    Thanks for the comments! Yes, creating a homepage for each individual event would be tough if you hold a ton of them. As an alternative you could have one main “event” page on your website with links to all your events. For simple events, you could send people straight to the registration form, and for more robust/complex events the link would go to an event homepage specific to that event. Tough to communicate with words, let me know if you’d like to take this offline and I could send images.

    Again, thank you for reading and commenting Shawn! I really appreciate it!

    Jim

    Reply
    • Elena •

      Completely and totally agree about having an event home page, and how important it is. We would much rather direct users to the event home page from the email, rather than the registration page. The only unfortunate thing is that this isn’t available for mobile users. There is no way to direct mobile users to the event home page, the system automatically redirects all mobile users to some type of “interim” pre-registation page (where they only have the option to enter their email and continue on to registration). Unfortunately, there’s no work around. And with mobile email clients now taking over the majority of email clients, this is kinda not cool. I know it’s been talked about in your support forums, but maybe you could escalate this issue too? Thanks!

      Reply
  4. […] you need an event homepage in order to share details beyond the who, what, and where (e.g., speaker bios, testimonials from […]

    Reply
  5. Thanks for the read Elena! You are 100% right. When we worked on mobile registration the thought was “lets make registration super easy, lets skip the homepage and get people right to the form, people are on their phone/mobile devices, so we want to make registration as fast as possible.” That was the thought… however I realize that means we skip right over the homepage and that may not be what you want. Constant Contact is super focused on mobile this year, so we hope this is something we can improve for you in 2013.

    Not to deflect either, but since we arent working on this right now, I think its only fair to tell you what we ARE working on:
    – new beautiful visual design enhancements for your registration forms
    – promo codes!
    – mobile apps (iOS is live, Android is coming later this month)
    – copy event invitation / resend event invite improvements

    Thank you again for the read. We are working as hard and fast as we can to make this Event tool great! Please feel free to reply, be vocal, ask questions etc… we are trying to be as forthcoming as possible!

    Thank you!

    Jim Mariano
    Product Manager – EventSpot

    Reply

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