There are a lot of different ways to promote an event online. So how you do decide which is best for you?
You could use Facebook — after all, with more than 845 million users, you’ll reach a lot of people. But what about the rest of the world that is not on Facebook?
You could send emails, but then you’ll only reach the people whose email addresses you already have. You could list your event in a directory, but then you have no control over who sees your message.
The answer is simple: You need an event homepage.
An event homepage makes a great addition to your promotional efforts.
Here are 6 reasons why:
1. More often than not, there isn’t a lot of real estate to work with when promoting your event — think tweets, email invites, directory listings, etc. So you need a place where you can provide all the details (the what, where and when) associated with your event. Think class descriptions, driving instructions and maps, photos from past events, sponsor details etc.
2. A homepage lets you and your network easily share the event. Attendees can email, tweet, share, post, or “like” this page.
3. You can’t expect someone to spend their time and money on your event if they don’t know what they get in return. The homepage gives you an opportunity to sell the event by adding details of why someone should attend — the WIIFM (what’s in it for me?). You can include bios of speakers and instructors, compelling statistics, information regarding the mission of your nonprofit, customer testimonials, and much more.
4. The event homepage becomes the hub for your promotional efforts. Linking to the page directly and/or including the URL in your materials gives you the ability to measure the impact of your activities. You can add Google Analytics to learn how your attendees found your event and where your marketing sweet spots are.
5. Sponsors sign on to your event because they want exposure. Use your homepage as another way to showcase the organizations that support you and your event.
6. Once the event is over, you can use your homepage to stay connected to attendees and non-attendees alike. Post photos and video from the event. If there are handouts, forms, or other assets associated with your event, link to them from your event homepage for easy access.
Give your event the best possible chance of success with a homepage. You’ll be amazed at what it will do to help you sell the value of your event.
Are you creating homepages for your events? How do they bring value to your events? Share your thoughts with us in the comments section below.